285. Scale Your Course Sales: Moving From Manual Launches to Evergreen Success

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Exhausting Yourself With Live Launches Every 90 Days

Discover the exact roadmap for transitioning from exhausting live launches to profitable evergreen systems that sell while you sleep! 🚀

You've nailed your live launch formula and hit those sweet $25K+ cart opens, but now you're dreaming of evergreen freedom. Before you flip that automation switch and start throwing money at Facebook ads, there's a strategic pathway that separates the course creators who scale successfully from those who burn through their savings faster than a Black Friday sale.

I'm breaking down the specific benchmarks you need to hit before making this transition, the biggest mindset shifts around cold vs warm traffic, and why your 2x return on ad spend isn't nearly enough to sustain an evergreen funnel. Plus, I'm sharing the hard truth about why most course creators fail when they try to skip the foundational work of perfecting their live launches first.

This isn't about choosing between live launches and evergreen – it's about understanding when and how to evolve your online course business for sustainable, scalable growth without sacrificing your sanity or your savings account.

“Your freedom empire is built on systems that work, not systems that hope.” ✨

🔥 In This Episode:

  • Discover the exact conversion benchmarks you need before going evergreen
  • Learn why warm audiences and cold traffic behave completely differently
  • Understand the plateau reality of evergreen funnels (and how to prepare for it)
  • Get the truth about return on ad spend requirements for sustainable automation

Pop in your earbuds and get ready for some real talk about scaling – you'll want to take notes for this strategy session! ☕️

💚 💚 💚 

Salome

Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) The surprising truth about evergreen systems that course creators miss 

(09:20) Why live launches are your essential foundation (not a stepping stone to skip) 

(16:31) The cold traffic reality that tanks most evergreen funnels 

(22:05) The exact metrics that determine if you're ready to scale with automation 

(25:30) Why your 2x return on ad spend will give you sleepless nights

(28:45) The plateau problem that hits every evergreen funnel (and what to do about it) 

(32:15) How to track the right conversion numbers in your live launches 

(35:45) The webinar show-up rates that signal evergreen readiness 

(38:30) Your next steps to build systems that work, not systems that hope


📚 Resources Mentioned:

>> Episode 272: The $2Mil Problem They Didn’t See Coming

>> Other episodes you might like: 284. Low Lead Quality? How to Improve Lead Quality for Webinars

>> Other episodes you might like: 283. Passive Income Streams: Reality vs. Myth

>> Other episodes you might like: 282. She Turned Her Pain Into Her Freedom Empire With Laura Furiosi


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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