Listen on..
The 5 Expensive Mistakes That Could Drain Your Ad Budget (And Your Sanity)
Ready to save thousands of dollars on Facebook ads by learning exactly when NOT to hit that “publish” button? 🚀
I'm sharing the five biggest mistakes I see course creators make with Facebook ads – mistakes that cost my students thousands before they found me. If you've been wondering whether you should start running Meta ads to grow your online course business faster, this episode will save you from some very expensive lessons.
Here's the truth: ads are like a fire hose that amplify whatever you already have – the good, the bad, and the ugly. If your foundations aren't solid, you're not just wasting money, you're making your problems bigger and more expensive. But once you know when you're truly ready? That's when ads become absolute magic for scaling your coaching programs and online courses.
“Throwing money at cold leads when your offer isn't proven to convert is the best way to pay for Mark Zuckerberg's kids' education at the expense of your own.” ✨
🔥 In This Episode:
- Discover why clarity on your offer must come before any ad spend
- Learn the critical nurture sequence mistake that's ghosting your leads
- Understand why replacing organic marketing with ads creates colder audiences
- Identify the “more eyeballs” fallacy that wastes ad budgets
- Calculate the real math behind profitable Meta ads campaigns
Grab your favorite coffee and let's dive into this strategy session that could save you thousands! ☕️
💚 💚 💚
Salome
Ready to build those essential foundations? Get my free resources at thelaunchlounge.com/podcast-freebie 💫
⏱️ Chapter Guide:
(00:00) The surprising truth about Facebook ads that most course creators miss
(02:01) Why clarity on your offer must come before any Meta ad spend
(06:09) The nurture sequence mistake that's ghosting your precious leads
(08:26) How to avoid burnout from organic marketing without killing your results
(13:06) The “more eyeballs” fallacy that wastes thousands in ad spend
(16:57) The membership launch math that shows why profitability comes first
📚 Resources Mentioned:
＞＞ Free bonus content: thelaunchlounge.com/podcast-freebie
＞＞ Email us: podcast@thelaunchlounge.com
＞＞ Follow The Launch Lounge on Instagram
＞＞ Other episodes you might like: 289. Which Social Platforms Should You Really Be On?
＞＞ Other episodes you might like: 288. Advantage+ Audience Targeting Traps to Avoid
＞＞ Other episodes you might like: 287. My Current Tech Stack and Why I Changed Everything
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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