294. Is My List Burnt Out? How to Know

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Salome Schillack

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Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

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Get Your First List Building Ad Up Without Wasting Time Or Money

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Truth About “Burnt Out” Lists That Most Course Creators Get Wrong

Your email list feels like crickets central and you're wondering if it's time to throw in the towel? 🚀

I've been there – staring at dismal open rates after launches that felt like shouting into the void. But here's what most course creators don't realize: that “dead” list might just be cold, confused, or simply disconnected from the real you. After helping hundreds of online course creators diagnose their email marketing challenges, I've discovered there's usually a huge difference between a truly burnt-out list and one that's just waiting for the right spark.

In this episode, I'm sharing the exact diagnostic process I use to determine if your email list is actually dead or just needs some strategic CPR. You'll discover the real numbers that indicate a burnt-out list (spoiler: 40% open rates are actually fantastic), plus the step-by-step revival strategy that brought my own “dead” list back to life.

“Your list might not be dead. It's just waiting for a spark. Maybe it's gone a little quiet, cold, or simply hasn't heard from the real you in a while.” ✨

🔥 In This Episode:

  • Decode the real numbers that indicate a truly burnt-out list versus industry-normal engagement
  • Discover the 5 hidden reasons your engaged subscribers might be going silent
  • Master the diagnostic checklist to pinpoint exactly what's killing your email engagement
  • Implement the proven re-engagement strategies that revive cold lists fast

Grab your favorite coffee and join me for this eye-opening strategy session – you might discover your list isn't as dead as you thought! ☕️

💚 💚 💚 

Salome

✨ Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at thelaunchlounge.com/podcast-freebie 💫


⏱️ Chapter Guide:

(00:00) The surprising truth about email lists that feel “dead” but aren't

(03:45) Why 40% open rates are actually fantastic (and managing your expectations) 

(07:30) The two elephants in email marketing: Apple and Google's impact on your data 

(12:15) How to tell if your list is truly burnt out versus just disconnected (16:45) The exact diagnostic process for identifying your email engagement problems 

(21:30) Why launching monthly without organic content kills even warm lists 

(25:15) The hidden danger of over-automation and under-personalization in your emails 

(29:45) 3 unexpected ways cold leads are sabotaging your email performance 

(34:30) The game-changing re-engagement campaign strategy that works every time 

(38:15) Your next steps to revive a cold list and keep it burning hot


📚 Resources Mentioned:

>> Free 5-Day Facebook & Instagram Ads Training

>> Today’s bonus content

>> Other episodes you might like: 293. Do It Once, Then Hand It to Your VA: An Easy Guide

>> Other episodes you might like: 292. Hiring a Coach? Here’s the Pitfalls to Avoid

>> Other episodes you might like: 291. Using AI to Develop Your Brand Voice Guide for Easy Content Creation


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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