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Why Your Amazing Webinar Isn't Converting (And It's Not Your Content)

If your last launch felt flatter than day-old soda despite having an incredible webinar, you're not alone—and it's probably not your fault. 🚀

I recently had a conversation that stopped me in my tracks. A course creator told me her webinar was amazing, people stayed engaged, gave glowing feedback, but somehow nobody bought. Sound familiar? This scenario is becoming heartbreakingly common, and today I'm diving into why.

We're living through what experts are calling the “trust recession”—a shift in buyer behavior that's making audiences more skeptical, cautious, and harder to convert than ever before. Between AI-generated content flooding the market, economic uncertainty, and post-COVID purchasing fatigue, your audience isn't just evaluating if your course is good anymore. They're scanning to see if you're trustworthy.

The good news? Trust isn't just a nice-to-have anymore—it's literally your buy button. And I've got three strategies that are working beautifully right now to rebuild that connection.

“Trust in this current environment is no longer a nice to have anymore. It is literally your buy button. If people don't trust you, they will not buy from you.” ✨

🔥 In This Episode:

• Discover why the “trust recession” is affecting course creator sales worldwide
• Learn how AI and economic uncertainty changed buyer behavior forever
• Master transparency as your secret weapon for building instant credibility
• Transform your launches by choosing connection over perfection every single time

Grab your favorite coffee and settle in—this episode might just explain everything you've been experiencing lately! ☕️

💚 💚 💚 

Salome

✨ Ready to break through the growth plateau and hit your six or seven figure goals? My exclusive mentoring program for profitable course creators is opening soon – but spots are extremely limited. Get first access by joining the waitlist at thelaunchlounge.com/mentoring before doors close! 💫

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⏱️ Chapter Guide:

(00:00) The surprising truth about why amazing webinars aren't converting anymore 

(03:45) Why your audience feels “different” and it's not your imagination 

(07:30) The trust recession explained: How AI made buying decisions harder 

(12:15) How to use transparency as your conversion superpower 

(16:45) The exact mindset shift from perfection to authentic connection 

(21:30) Why showing your struggles builds more trust than sharing wins 

(25:15) The hidden opportunity in being vulnerable with your audience 

(29:45) 3 unexpected ways to build trust directly into your sales process 

(34:30) The game-changing approach to Q&As that overcomes objections 

(38:15) Your next steps to rebuild trust and boost conversions today

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📚 Resources Mentioned:

＞＞ VideoAsk

＞＞ The Launch Lounge Mentoring Program

＞＞ Other episodes you might like: 297. Is AI the Funnel Builder of the Future?

＞＞ Other episodes you might like: 296. Seasonal Sales Slumps. How to Thrive When Everyone Else Slows Down

＞＞ Other episodes you might like: 295. Finding the Hidden Profit in Your Business with Jamie Trull

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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