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The Truth About Pricing That Most Course Creators Get Wrong

Ready to stop undercharging for the transformation you deliver? 🚀

If your client roster is full, your waitlist is growing, and your students are getting incredible results, but you're still charging the same price you set years ago, this episode will change everything. I'm breaking down the real psychology behind pricing fears and showing you exactly how to know when it's time to raise your prices without losing your best students.

Your transformation is priceless, so it's time to stop pricing it like a clearance sale. I'll walk you through the five biggest fears that keep course creators stuck at old prices and reveal the counterintuitive truth about what your loyal students actually value most (spoiler: it's not the number on their credit card statement).

“Your most loyal members aren't there because of the number on their credit card statement. They're there for the transformation, the support, the community, and the feeling they get when they are part of this community.” ✨

🔥 In This Episode:

• Discover the Alex Hormozi pricing philosophy and why it's not complete for course creators
• Learn the five pricing fears keeping you stuck (and how to overcome each one)
• Master the data signals that tell you it's time for a price increase
• Understand why your best students won't leave when you raise prices
• Get the mindset shift that transforms pricing anxiety into pricing confidence

Grab your favorite coffee and settle in for this game-changing strategy session! ☕️

💚 💚 💚 

Salome

Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at thelaunchlounge.com/podcast-freebie 💫

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⏱️ Chapter Guide:

(00:00) The surprising truth about pricing that most course creators miss 

(03:45) Snake update from Australia (because life happens even when recording podcasts!) 

(07:30) Why Alex Hormozi's pricing advice isn't the whole story for course creators 

(12:15) The counterintuitive approach to pricing that actually increases loyalty

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📚 Resources Mentioned:

＞＞ Exclusive Episode Bonus Content

＞＞ Other episodes you might like: 301. USD vs. Local Currency – How Global Course Creators Price for Profit

＞＞ Other episodes you might like: 300. Stop Doing This Today if You Want To Grow

＞＞ Other episodes you might like: 299. Fix This First If You Want More Time

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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