303. Will They Buy? The Funnel Test Most Creators Skip

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Foundation That Separates $2K Launches from $200K Launches

There's one thing that separates struggling course creators from those hitting consistent six-figure launches, and it's not your sales page, email list size, or even your offer! 🚀

Most course creators are building their entire launch strategy on hope and vibes instead of actual proof. I know because I was one of them when my first course made a whopping $2,000 and I almost quit my entire business. But then I discovered the framework that changed everything – the same one my clients use to consistently hit $150K+ launches.

In this episode, I'm sharing the four pillars every profitable course business needs and why missing even one is like trying to drive a car on three wheels. You'll discover why your warm audience will make or break you, how to know if yours is actually warm, and the brutal gut-check questions that might sting but will save you from costly mistakes.

If you've been jumping from strategy to strategy wondering why nothing sticks, or if you're tired of feast-or-famine launch results, this framework will give you the clarity you've been craving.

“I would rather have 500 people who know, like, and trust me on my email list than 50,000 strangers on a platform where I can disappear overnight.” ✨

🔥 In This Episode:

  • Discover the four pillars that separate $2K launches from $200K launches (and why missing one kills your results)
  • Learn why proof trumps everything else when it comes to course success
  • Master the art of audience validation and why warm beats big every single time
  • Transform your offer from “meh” to “I need this now!” using simple language shifts
  • Get the brutal self-assessment questions that reveal exactly what's holding you back

Grab your favorite coffee and settle in – you'll want to take notes for this game-changing episode! ☕️

💚 💚 💚 

Salome

Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) The Foundation of Successful Course Launches 

(02:53) Understanding Proof in Course Creation

(06:00) The Four Pillars of a Profitable Course Business 

(09:56) Identifying Your Audience 

(13:04) Crafting an Irresistible Offer 

(15:58) Testing Your Launch Mechanism 

(20:00) The Importance of Metrics 

(24:05) Brutal Self-Assessment for Course Creators 

(30:11) Building a Sustainable Business Model


📚 Resources Mentioned:

>> Free 5-Day Facebook and Instagram Ads Training

>> Send podcast questions: podcast@thelaunchlounge.com

>> Bonus content for email subscribers

>> Other episodes you might like: 302. Raising Prices: Smart Move or Big Mistake?

>> Other episodes you might like: 301. USD vs. Local Currency – How Global Course Creators Price for Profit

>> Other episodes you might like: 300. Stop Doing This Today if You Want To Grow


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

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We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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