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The 7 Things People With Cult-Like Followings Do Differently (And the One You're Probably Avoiding)
If you're posting consistently and your audience still isn't growing, you probably don't need better content. You need to become more memorable. Because the people building cult-like followings online aren't necessarily smarter, louder, or posting more — they're doing seven very specific things differently. And chances are you're avoiding at least one of them. 🚀
In this episode I share the pattern I've seen play out across more than a decade of working behind the scenes with six and seven-figure course creators and coaches. The ones who build audiences people actually stick around for aren't posting more than anyone else. They're just saying something the rest of their industry is too careful to say. And they're saying it in a way that's sharp enough, specific enough, and real enough to be remembered.
This isn't about going viral. It's about building a magnetic brand — one where the right people feel so seen and so understood that they follow you to the end of the earth and pull out their credit card when you make an offer. I'll walk you through all seven moves, including the one about repeating yourself until you're sick of it, why your industry lingo might be quietly filtering out your ideal clients, and why my Ugg boots and semi-disabled dog are genuinely part of my content strategy.
“The ones who build a following people actually stick around for aren't posting more than anyone else. They're just saying something the rest of their industry is too careful to say.” ✨
🔥 In This Episode:
- Discover why you don't have a content problem or an algorithm problem — and what's actually keeping strangers from remembering you
- Find out how repeating the same core belief in a hundred different ways is what builds a following that quotes your own lines back to you
- Learn the contrarian move that makes you instantly different from everyone else in your niche — without being controversial for the sake of it
- Understand why your industry lingo might be quietly filtering out the exact people you're trying to reach (and the simple fix)
- See why polished highlight reels don't build trust anymore — and what does
Grab your favourite cuppa, settle in, and let's build a brand people actually remember. ☕️
💚 💚 💚
Salome
✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫
⏱️ Chapter Guide:
(00:00) Why posting more is not the answer — and what actually makes people remember you
(02:30) How shaving 40 minutes off the 100×100 swim taught Salome something about strategy
(06:00) The pattern that separates magnetic brands from forgotten ones
(09:00) Move 1: Repeat your core beliefs until your audience says them back to you
(13:00) How “ads will never make you money” found Salome one of her best-ever clients
(16:00) Move 2: Say the thing your industry keeps softening — your contrarian belief
(20:00) Why fear-based algorithm updates are easy to sell but not what actually helps
(23:00) The student who kept changing her creatives because the bros told her to — and what happened
(26:00) Move 3: Get clear on who you're NOT for (and say it plainly)
(30:00) Move 4: Stop sharing tips — give people a system they can remember
(34:00) The five pillars of the Freedom Formula and why a model beats a pile every time
(37:00) Move 5: Ditch the lingo — use the words your audience uses, not the words you use
(41:00) The conference conversation that made Salome realise she'd been filtering out her own ideal clients
(44:00) Move 6: Show the messy — the hard lessons and real moments that build trust
(47:00) From big team and burnout to Ugg boots and freedom — Salome's real story
(50:00) Move 7: Stop flexing like everyone else in your industry
(53:00) Why Odie the semi-disabled dog is genuinely part of the content strategy
📚 Resources Mentioned:
＞＞ The Launch Lounge Meta Ads Agency
＞＞ Email podcast@thelaunchlounge.com — share your biggest content frustration and get early access to Salome's new AI content tools
＞＞ Other episodes you might like: 370. Use AI to Turn Sales Call Notes Into a Better Offer
＞＞ Other episodes you might like: 369. The $5 Per Day Ad That Gets Instagram Followers
＞＞ Other episodes you might like: 368. How to Add 100 Leads to Your List in the Next 30 Days
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
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