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The Three Hidden Structural Problems Keeping Your Course Business Stuck In Feast-Or-Famine Mode

I cut my email list in half this year on purpose and it tanked my podcast downloads overnight—turns out those “dead leads” were worth nearly $40,000 in revenue. 🚀

That's just one of three expensive mistakes I made in 2025 that taught me exactly what not to do in 2026. And here's the thing: if you had big plans for 2025 that didn't quite pan out, you're not alone. Maybe your launches underperformed, your evergreen funnel didn't convert, or you spent way too much on ads with nothing to show for it. But before you just move on and hope next year will be different, I want to show you the three structural problems that are probably hiding in your business right now.

The difference between making $100K a year and $300K a year isn't working harder. It's fixing these three foundational gaps that 2025 exposed. I'm talking about the gap between your calendar and your revenue (hello, feast-or-famine cycles), the gap between the metrics you're tracking and the metrics that actually matter (spoiler: email open rates aren't the whole picture), and the gap between the business model you built and the business model you actually need for sustainable growth.

In this episode, I'm pulling back the curtain on my own business mistakes this year—because sometimes the best lessons come from seeing what NOT to do. I'll show you exactly how to identify these gaps in your own business and, more importantly, how to fix them before January 1st so you can build a freedom empire that actually gives you freedom.

“One launch funnel is not a business. It's just a risky way to feed your family for a while. A real business has multiple ways to generate revenue, and 2026 is the year you build that.”

🔥 In This Episode:

• Discover why making 80-90% of your revenue in just three launch months is creating massive risk and burnout in your business (and the four simple revenue bridges that fix it)
• Learn the expensive lesson I learned about email list size versus engagement—and why optimizing for the wrong metrics can cost you thousands
• Uncover the high-ticket-only trap that breaks your customer ascension path and leaves 80-90% of your audience with nowhere to go
• Map out your three-tier offer ecosystem that creates predictable revenue without launching every single month or burning yourself out
• Get your exact action plan for the next few weeks to audit your 2025 numbers and build systems that actually work for 2026

Grab your favorite coffee and settle in—this one's packed with strategic insights that'll change how you approach your business planning. ☕️

💚 💚 💚 

Salome

✨ If today's episode helped you, help other course creators find these strategies too! Your review helps us reach more people who need to get their knowledge into the world. Rate and review the show – when more helpers succeed, we all win. Thank you! 💫

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⏱️ Chapter Guide:

(00:00) The $40,000 email list mistake that changed everything about how I measure success

(09:09) Why your best launch months are actually creating the biggest risk in your business model

(22:03) The invisible metrics that matter more than email open rates (and how to track them)

(36:46) How I accidentally broke my own ascension path by simplifying my offers the wrong way

(49:02) Your week-by-week action plan to fix these three structural gaps before January 1st

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📚 Other episodes you might like: 

＞＞ 323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think

＞＞ 322. The Worst Business Advice I Got and Why I’m Grateful for It Today

＞＞ 321. Everyone’s Burning Out – You Don’t Have To. Here’s How

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Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

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