Listen on..

APPLE PODCASTS | SPOTIFY | YOUTUBE

Why Your Marketing Isn't Broken—It's Just Unfocused (And How to Fix It Fast)

What if I told you that everything overwhelming you about marketing right now could be stripped down to just two things? 🚀

If your marketing feels heavy—if you're posting, emailing, launching, tweaking, and rebuilding only to wonder why nothing's sticking—I'm about to make your life so much simpler. Because here's what I've learned after years of working with course creators at every level: most people think they have a marketing problem when what they actually have is either a traffic problem, a conversion problem, or both. And instead of diagnosing that properly, they pivot, rebuild, or burn everything down and start from scratch.

I've watched brilliant course creators convince themselves they need a new business model when really they just needed more people seeing their offer. I've seen others with massive audiences wonder why nobody's buying when the real issue was they weren't actually asking for the sale. Today, I'm breaking down the only two things that actually move the needle in your online course business—and once you understand them, everything gets lighter, clearer, and way more profitable.

“Marketing is not magic. It's simple math. Low inputs will always give you low outputs. And by low inputs, I don't mean you're not working your tail off—you probably are. But are you working on getting more traffic that leads to email list subscribers, or converting those people to sales?” ✨

🔥 In This Episode:

• Discover why chasing new strategies keeps you stuck (and what to focus on instead)
• Learn the simple math that reveals exactly how big your email list needs to be
• Uncover the real reason your launches might be shrinking—even with more ads
• Master the art of asking for the sale without feeling pushy or salesy
• Embrace the power of simplicity to finally scale your business with clarity

Grab your favorite drink and settle in—this one's going to shift the way you think about everything you're doing in your business. ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫

---

⏱️ Chapter Guide:

(00:00) The two things that actually matter in your marketing 

(00:45) Why most course creators misdiagnose their real problem 

(01:30) The pivot trap: when changing strategies makes things worse 

(02:15) Traffic explained: the only metric you should obsess over 

(03:30) The uncomfortable math about your email list size 

(04:45) Can you actually live with a 1% conversion rate? 

(06:00) Conversion isn't just a sales page—it's leadership 

(07:15) The questions that reveal if you truly know your audience 

(09:30) What to do when leads say “I need to talk to my partner” 

(11:00) The shocking discovery from a $500K business 

(12:30) Why warm traffic converts but cold traffic doesn't 

(13:45) The clarity, confidence, and invitation your buyers need 

(14:30) Simplicity scales—complexity creates noise 

(15:45) Your action plan: one traffic source, one conversion process

---

📚 Resources Mentioned:

＞＞ Free 5-Day Facebook & Instagram Ads Training

＞＞ Other episodes you might like: 335. What You Can Expect in 2026

＞＞ Other episodes you might like: 334. Stop Half-Working Through Christmas

＞＞ Other episodes you might like: 333. Still Not Making ‘Quit My Job’ Money? This Might Be Why

---

🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

---

Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

---