34. Troubleshooting Your Ads to Know How to Improve Your Results

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Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

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FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Transform Your Ad Performance from Guesswork to Guaranteed Results

Ready to stop feeling overwhelmed by your Facebook ad metrics and finally understand what's working (and what's not)? 🚀

If you're like most course creators, you've probably stared at your Facebook ads dashboard wondering if your results are “good enough” or if you should change something. Today, we're breaking down the exact framework I use with my 7-figure clients to diagnose and improve their ad performance – but in a way that won't make your head spin!

In this episode, I'm sharing the four key metrics that actually matter (and you can forget about the rest!). No more second-guessing or wondering if you're wasting your ad spend. Just clear, actionable insights you can use to improve your results starting today.

“If you're getting the results you want, the other numbers really don't matter. They're just complementary.” ✨

🔥 In This Episode:

  • Master the four essential metrics that determine if your ads are truly working
  • Learn the industry benchmark for CPM in the online education space (and why it matters)
  • Discover how to diagnose whether your audience targeting or ad creative needs fixing
  • Get the exact conversion rates you should aim for at each stage of your funnel

Grab your morning coffee and your notebook – we're about to demystify Facebook ads in a way that finally makes sense! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE


⏱️ Episode Timestamps:

[00:00] – Introduction and Welcome 

[01:02] – Key Metrics for Ad Performance 

[05:58] – Understanding CPM and Its Importance 

[06:19] – Analyzing Click-Through Rates 

[08:36] – Evaluating Landing Page Conversion Rates


📚 Resources Mentioned:

>> Free 5-Day Facebook & Instagram Ads Training

>> Facebook Business Manager

>> Go to The Launch Lounge

>> Other episodes you might like: 33. Day Fourteen: Everything You Need to Create Before You Can Set Up An Ad

>> Other episodes you might like: 32. Day Thirteen: What is the Facebook pixel and why do I need it?

>> Other episodes you might like: 31. Day Twelve: How to Set Up a Retargeting Ad


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


A tablet showcases a banner reading FREE: Facebook & Instagram Ads Training with a note stating, Training Taken By Over 10,000 People. Surrounding it are office supplies like a plant and notebook. Dive into this transformative 5-Day Training today!.

Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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