377. How to Make AI Recommend Your Course or Coaching Program

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Salome Schillack

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I help coaches, creators, consultants and experts turn what they know into a business that reaches more people, makes more sales, and gives them more freedom.

Through The Launch Lounge, I teach you how to attract the right people, turn more of them into buyers, and build smarter systems for profitable growth.

So you can make a bigger impact — without your business taking over your life.

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Your First $10K Online Course Launch

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

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Four Simple Things You Can Do Right Now So ChatGPT Sends Buyers to You Instead of Your Competitors

Your next customer might be ready to buy a course or coaching program just like yours. But instead of finding you on Instagram or Google, she’s asking ChatGPT who she should learn from. And if ChatGPT doesn’t recommend you, that sale goes straight to your competitor — and you’ll never even know she was looking. 🚀

In this episode I share what happened when I ran a little test — I pretended to be my own ideal client and asked ChatGPT who I should buy from. It gave me three names. None of them were mine. When I asked it directly about me, it said it would absolutely put me first on the list. Which would have been great to know the first time. I also share the data point that genuinely surprised me: in 2024, not one person who applied to work with me in the agency found me through ChatGPT. In 2025, nine did — making it the number one referral source that year.

I’ll walk you through four steps that give you a real chance of being recommended — including the one thing you might be getting wrong on your website right now that’s making it harder for AI to find you, why “I help women step into their power” means nothing to an algorithm, and what ChatGPT remembered about me that I’d honestly rather it forgot.

“AI is still choosing through a wall — but now it knows exactly who you are and who you help. That’s when it can say your name.” ✨

🔥 In This Episode:

  • Discover how to run the ChatGPT test on yourself — the exact way to find out what AI knows about your business right now
  • Find out why “I help women step into their power” is invisible to AI — and the simple rewrite that makes you findable
  • Learn why the words your customer uses at 11:53pm are more important than the words you use on your website
  • Understand why AI remembered Salome’s $30,000 ads mistake — and what that teaches us about being genuinely memorable
  • See the easiest way to get your name on other people’s websites so AI has more reasons to recommend you

Grab your favourite cuppa, settle in, and let’s get AI working for your business. ☕️

💚 💚 💚
Salome

✨ When was the last time you took a Friday off and the money still came in? Freedom Club is my small group mentoring for women who’ve turned what they know into courses, coaching, memberships, or digital products and want more income they can count on, with more room for life. Bring me your offer that isn’t selling or the numbers you’ve been avoiding, and together we’ll work out the one thing that moves you forward next. Doors open November 18th and I keep the room small on purpose, so join the waitlist for first pick of seats and the best bonuses at thelaunchlounge.com/freedom 💫 


⏱️ Chapter Guide:

(00:00) Your next customer might be asking ChatGPT who to buy from right now

(02:30) Consistent sales and the real reason Salome created Freedom Club

(06:00) How ChatGPT became the number one referral source for the agency in 2025

(09:00) Step 1: Find out what AI already knows about you — the Love is Blind test

(13:00) The exact prompts Salome used to test herself as her own ideal client

(17:00) What happened when she asked ChatGPT about Salome Schillack directly

(20:00) Step 2: Talk about their problem in their words — not yours

(23:00) What your ideal customer is thinking at 11:53pm (and how to write for that)

(26:00) The conference conversation about “course creator” vs “group programs” that changed Salome’s website

(30:00) The rewrite formula: who you help, their problem in their words, what they want instead

(33:00) Step 3: Say what only you can say — your opinions and your stories

(36:00) What Google’s own AI guide says about what actually helps you show up

(38:00) What ChatGPT remembered about Salome (including the thing she’d rather it forgot)

(41:00) Step 4: Get your name on other people’s websites — the easiest real way

(45:00) The simple two-line ask that gets you on podcasts, YouTube channels, and guest workshops

(48:00) Try the test this week and email Salome what ChatGPT said about you


📚 Resources Mentioned:

>> Freedom Club Waitlist

>> Freedom Formula Quiz

>> The Launch Lounge Meta Ads Agency

>> ChatGPT

>> Other episodes you might like: 376. The Course Launch Sequence I’d Use for My Next Launch 

>> Other episodes you might like: BONUS: Why You’re So Tired in Your Business (It’s Not How Much You’re Doing) with Brad Bizjack 

>> Other episodes you might like: 375. Podcast or YouTube? Here's What the Data Actually Says


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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