43. How Much to Budget for Your Launch Ads

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Salome Schillack

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A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Guessing, Start Planning: Your Guide to Smart Launch Ad Budgets

Tired of throwing spaghetti at the wall when it comes to your launch ad budget? 🚀

If you've ever felt overwhelmed trying to figure out exactly how much to spend on your course launch ads, you're not alone. Whether you're planning your first launch or scaling up to bigger numbers, today's episode breaks down the exact formulas and frameworks you need to budget confidently for your next launch – without breaking the bank or leaving money on the table.

As a course creator, you deserve to know exactly where your ad dollars are going and what kind of return you can expect. Let's demystify launch budgeting together and get you the clarity you need to move forward with confidence.

“The money's in the list – but you need to know exactly how much to invest to build that list strategically.” ✨

🔥 In This Episode:

  • Calculate your perfect starter budget using the proven 1% rule
  • Master the ROAS (Return on Ad Spend) formula to predict your launch revenue
  • Discover the real truth about scaling your ad spend (and why bigger isn't always better)
  • Learn the essential webinar budgeting formula that actually works
  • Understand the critical conversion metrics that make or break your ad spend

Grab your calculator and your favorite chai latte – it's time to get crystal clear on your launch budget! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction 

[02:51] – Budgeting for Beginners: The 1% Rule 

[05:51] – Understanding Return on Ad Spend (ROAS) 

[12:11] – Scaling Your Launch Budget 

[15:10] – Webinar Budgeting Essentials


📚 Resources Mentioned:

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 42. Using Your CRM To Know Where Your Buyers Come From

>> Other episodes you might like: 41. Ads That Increase Profits in Your Launch

>> Other episodes you might like: 40. Overview of a Product Launch Strategy


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack in a blue dress stands in a bright kitchen, holding a mug and smiling. The kitchen features white cabinets, a silver oven, and a shiny silver faucet, with a champagne bottle in the background—a perfect setting after finalizing ad budget planning.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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