48. The Two Numbers That Indicate Success In Your Launch

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Guessing If Your Launch Was Successful – Let The Data Tell You!

Ready to take the confusion out of your launch metrics and finally know if your ads are actually making you money? 🚀

Are you tired of staring at your launch numbers, wondering if you actually made a profit? If you're like most course creators, you might be overwhelmed by all the metrics and analytics everyone tells you to track. But here's the thing – you really only need to focus on two key numbers to know if your launch was truly successful.

In this episode, I'm breaking down the exact metrics that matter (and the ones you can stop obsessing over!) to help you make data-driven decisions about your next launch. No more guessing, no more confusion – just clear indicators of success that will help you scale with confidence.

“If you can get a return on ad spend of five, that's magic. That's wonderful. It's the same as me saying, ‘Hey, I've got a vending machine for you. And if you put $1 in, you're going to get $5 out.'” ✨

🔥 In This Episode:

  • Discover the two critical numbers that indicate launch success
  • Learn how to calculate your ROAS (Return on Ad Spend) and what numbers to aim for
  • Master the Earnings Per Lead formula to make smarter marketing decisions
  • Understand how to use these metrics to predict future launch success
  • Get clarity on scaling your ads without wasting money

Grab your calculator and favorite notebook – we're about to make launch metrics actually make sense! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction and welcome 

[01:38] – Understanding ROAS: Return on Ad Spend 

[05:19] – Earnings Per Lead: A Key Metric


📚 Resources Mentioned:

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 47. Advanced Strategies to Increase Your Launch Results

>> Other episodes you might like: 46. Your Webinar Launch Mapped Out

>> Other episodes you might like: 45. Your 3-Part Video Series Mapped Out


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Smiling man in a blue t-shirt leans against a wooden post on a balcony, pondering how to measure online course launch success as he enjoys the scenic forest view. The balcony features wooden rails, with majestic mountains framing the serene backdrop.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Marketing, Podcast

260. The 5-Email Welcome Series That Converts Like Crazy

Discover how to transform cold leads into eager buyers using a simple 5-email welcome sequence without overwhelming your already busy schedule.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Inspiration, Podcast

259. Still Feel Like an Imposter? Here’s How to Step Up

Discover how to overcome imposter syndrome and confidently own your expertise without endless qualifications or certifications.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person in a white robe, contemplating their next profitable online business model, holds a champagne flute filled with bubbly liquid. Their nails are painted, and the background is softly blurred with dark tones and some light streaming through a window on the left.

Business, Marketing, Podcast

258. Course, Coaching, or Membership? Pick the One That Sells

Discover how to choose between courses, coaching, and memberships with a proven framework that ensures your next offer actually sells without endless trial and error.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person with curly hair and glasses sits on the floor in front of a laptop, raising their arms in celebration after an insightful Alt Summit session. Surrounded by a brown sofa and modern decor, the living room feels joyful and relaxed, filled with meaningful takeaways from real talk.

Business, Inspiration, Podcast

257. My Top 3 Takeaways from Alt Summit (Real Talk)

Discover how to build meaningful connections, redefine business ROI, and create intentional content without sacrificing your wellbeing.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Salome Schillack, in a pink ruffled top, reads a book on the best lead magnets for online course creators. Seated comfortably, shes surrounded by a bright setting with pink flowers blurred in the background.

Marketing, Podcast

256. The Quiz vs PDF Throwdown: What Actually Works

Discover how to choose between quizzes and PDFs to build a profitable email list without wasting time on trends that don’t work.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person with curly hair smiles while looking at their phone, perhaps discovering lead magnets that convert to sales for course creators. They are wearing a black and white striped sweater and stand against a pastel pink background.

Marketing, Podcast

255. Lead Magnets That Actually Make You Money

Discover how to transform your freebies into powerful pre-selling tools that align perfectly with your paid offers without being salesy.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman with short, white hair and glasses stands confidently with her arms crossed, embodying the spirit of someone who knows how to quit your job for an online business without going broke. She wears a white blouse in a bright room adorned with plants and wooden shelving.

Podcast

254. Quit Your 9-5 Without Going Broke (Here’s How)

Discover how to transition to full-time entrepreneurship using a proven financial runway strategy without sacrificing family security.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Salome Schillack sits at a desk with a smile, surrounded by video equipment like a ring light and a smartphone on a tripod. The room, well-lit and modern, reflects her exciting transition from service provider to course creator.

Business, Podcast

253. From Service Provider to Course Creator Without Losing Your Mind

Discover how to transition your business models successfully using a proven 90-day framework without sacrificing your income or sanity.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

In a bright, airy workspace, someone types on a laptop surrounded by the tranquil aroma of coffee. On the screen, images showcase a Facebook ads strategy for course creators, emphasizing intimacy marketing to engage audiences effectively.

Ads, Podcast

251. Stop Wasting Money on Stupid Ads

Course creators struggling with ads ROI? Discover how the 12 stages of intimacy transform your Facebook ads strategy for better conversions without wasting your ad budget on cold audiences.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect