48. The Two Numbers That Indicate Success In Your Launch

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Salome Schillack

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Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Guessing If Your Launch Was Successful – Let The Data Tell You!

Ready to take the confusion out of your launch metrics and finally know if your ads are actually making you money? 🚀

Are you tired of staring at your launch numbers, wondering if you actually made a profit? If you're like most course creators, you might be overwhelmed by all the metrics and analytics everyone tells you to track. But here's the thing – you really only need to focus on two key numbers to know if your launch was truly successful.

In this episode, I'm breaking down the exact metrics that matter (and the ones you can stop obsessing over!) to help you make data-driven decisions about your next launch. No more guessing, no more confusion – just clear indicators of success that will help you scale with confidence.

“If you can get a return on ad spend of five, that's magic. That's wonderful. It's the same as me saying, ‘Hey, I've got a vending machine for you. And if you put $1 in, you're going to get $5 out.'” ✨

🔥 In This Episode:

  • Discover the two critical numbers that indicate launch success
  • Learn how to calculate your ROAS (Return on Ad Spend) and what numbers to aim for
  • Master the Earnings Per Lead formula to make smarter marketing decisions
  • Understand how to use these metrics to predict future launch success
  • Get clarity on scaling your ads without wasting money

Grab your calculator and favorite notebook – we're about to make launch metrics actually make sense! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction and welcome 

[01:38] – Understanding ROAS: Return on Ad Spend 

[05:19] – Earnings Per Lead: A Key Metric


📚 Resources Mentioned:

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 47. Advanced Strategies to Increase Your Launch Results

>> Other episodes you might like: 46. Your Webinar Launch Mapped Out

>> Other episodes you might like: 45. Your 3-Part Video Series Mapped Out


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Smiling man in a blue t-shirt leans against a wooden post on a balcony, pondering how to measure online course launch success as he enjoys the scenic forest view. The balcony features wooden rails, with majestic mountains framing the serene backdrop.

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Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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