47. Advanced Strategies to Increase Your Launch Results

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Transform Your Launch Results with Data-Driven Decisions

Ready to stop guessing and start knowing exactly what's working in your course launches? 🚀

If you're tired of launching into the void and wondering why some launches perform better than others, this episode is your new best friend. We're diving deep into the exact numbers you need to track to transform your launch results from “meh” to “magnificent” – without getting lost in spreadsheet overwhelm.

As course creators, we often focus on the creative aspects of our launches while avoiding the numbers. But here's the truth: understanding your launch metrics isn't just about tracking numbers – it's about understanding your audience's journey and improving their experience at every step.

“If you can identify where people are getting stuck in your funnels, next time you launch, you're able to split-test that against something else and see which one comes out better.” ✨

🔥 In This Episode:

  • Master the essential metrics that actually matter for your launch success
  • Discover the industry benchmarks for webinar show-up and conversion rates
  • Learn how to double your sales with a strategic post-webinar email sequence
  • Calculate your true earnings per lead to make smarter advertising decisions
  • Understand the golden ratio between ad spend and revenue

Grab your favorite chai latte and your tracking spreadsheet – we're about to turn those numbers into your secret weapon for launch success! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction to Advanced Launch Strategies 

[01:52] – Understanding Conversion Tracking 

[04:45] – Key Metrics for Ad Performance 

[08:34] – Pre-Webinar Email Sequence Tracking 

[10:58] – Webinar Performance Metrics

[11:55] – Post-Webinar Email Strategy 

[15:48] – Calculating Return on Ad Spend and Earnings per Lead


📚 Resources Mentioned:

>> Facebook Ads Manager

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 46. Your Webinar Launch Mapped Out

>> Other episodes you might like: 45. Your 3-Part Video Series Mapped Out

>> Other episodes you might like: 44. Getting Your Landing Pages Ready to Increase Conversions With Ads


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack with long hair, wearing a white blazer and blue top, sits in a bright room, smiling at her phone. She has earbuds in and seems focused on course launch metrics while colorful glassware decorates the shelf behind her.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman in athletic wear smiles while holding a plank position on a round rug, looking at a laptop in a bright room—perhaps researching how to fix feast or famine revenue cycles amid gym equipment and lush plants.

Business, Podcast

324. Why Your 2025 Didn’t Go As Planned (And What That Teaches You About 2026)

Learn how to fix feast or famine revenue cycles and avoid expensive mistakes in your business strategy this year.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits in front of a ring light and applies makeup with a powder puff, holding a container of powder. Makeup brushes are on the table nearby. Focused and stylish, she explores proven income streams 2026 to make money between course launches.

Business

How to Make Money Between Course Launches in 2026: 7 Proven Income Streams That Actually Work

Learn how to make money between course launches and break the feast or famine cycle that many course creators face.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person types on a laptop at a bright desk with a coffee mug and calculator nearby, planning Black Friday strategies. Another person is blurred in the background, also working at a computer. The scene is well-lit and professional.

Business

5 Black Friday Strategies for Course Creators Who Refuse to Discount (And Still Crush Their Sales Goals)

Discover 5 proven Black Friday strategies for course creators who refuse to discount. Learn how to boost Black Friday course sales, maintain premium pricing & build sustainable businesses.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair sits at a table with a laptop, phone, notebook, and orange mug, recording herself using a smartphone on a tripod in a bright kitchen setting while discussing Black Friday discounting.

Business, Podcast

323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think

Learn how to run Black Friday promotions for online courses without harming your business. Discover effective strategies today.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman wearing sunglasses and an orange headband takes a selfie outdoors against a bright blue sky with a few white clouds. As she adjusts her sunglasses, she smiles, putting aside thoughts like "my course launch failed" to enjoy the moment.

Business

My Course Launch Failed: Should I Start Over or Try Again? (Decision Framework)

Wondering why your course launch failed? Discover how to optimize instead of starting over and save valuable time.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits in a cozy, well-lit room, smiling and gesturing while recording herself on a camera as she shares business advice. She is seated in front of a laptop, with plants and wall decor visible in the background.

Business, Podcast

322. The Worst Business Advice I Got and Why I’m Grateful for It Today

Discover how to scale an online course business without burnout by learning from bad advice that leads to success.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person lying on a sandy beach, using a laptop with a Sustainable Business Audit website on the screen. The ocean and rocks are visible in the background. The person is relaxed, wearing casual clothes and sneakers.

Business

The Sustainable Business Audit: 10 Questions to Identify What’s Draining You (And What to Do About It)

Explore the importance of a sustainable business audit to avoid burnout while achieving your goals and maintaining well-being.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in workout clothes does a squat on a yoga mat at home, smiling and following an exercise video on a laptop. Exercising like this supports stress management, with a sofa and decorative plants visible in the background.

Business, Podcast

321. Everyone’s Burning Out – You Don’t Have To. Here’s How

Learn how to prevent burnout as an online course creator while achieving your revenue goals without sacrificing your well-being.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Salome, with shoulder-length curly hair, sits on a cream-colored couch in a white sleeveless top and green pants, smiling as she works on Ads Questions for an advertising project. A leafy plant adds freshness to the background.

Ads, Podcast

320. Salome Answers Your Burning Ads Questions

Learn how to fix Facebook ads problems for online course creators and adapt to constant changes in the advertising landscape.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect