51. Launch Debrief: Everything That Worked and That Didn’t Work During Our A-Lister Launch

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Salome Schillack

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Raw, Unfiltered Launch Insights That Most Course Creators Won't Share

Ready to see what a real course launch looks like – complete with the wins, the struggles, and all the messy bits in between? 🚀

Ever feel like everyone else's launches are picture perfect while yours feel like beautiful chaos? You're not alone! In this totally transparent episode, I'm lifting the curtain on our recent A-Lister launch to show you what really happens behind the scenes of a course launch. From expensive webinar registrations to surprisingly high conversion rates, I'm sharing every detail so you can learn from our experience.

No more comparing your behind-the-scenes to everyone else's highlight reel. This is the raw, unfiltered truth about what it takes to launch an online course in today's market – complete with real numbers, actual results, and the invaluable lessons we learned along the way.

“In marketing, everything is feedback from the market. And if a launch didn't go as you hoped it would, then that just means that you need to take that feedback on board.” ✨

🔥 In This Episode:

  • Discover the exact ad spend and results from each phase of our launch ($3,255 on list building alone!)
  • Learn why our “too cute too fast” marketing approach backfired with cold audiences
  • Understand the three crucial phases of any successful launch and how they work together
  • See how our warm audience significantly outperformed cold traffic (76% of sales came from warm leads!)
  • Get the real story behind our 17 total sales and $18,619 in revenue

Grab your favorite beverage and join me for this super honest deep-dive into what launching really looks like. Warning: Contains actual numbers, real struggles, and zero sugar-coating! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫


⏱️ Episode Timestamps:

[00:00] – Introduction and why transparency matters 

[05:05] – My journey from ads manager to course creator 

[09:51] – Breaking down the three phases of our launch 

[15:09] – List building results and costs 

[19:47] – Webinar ad performance deep-dive 

[24:53] – Registration and show-up rate analysis 

[29:58] – Sales results and revenue breakdown 

[35:10] – Customer behavior insights 

[39:58] – Key takeaways and future strategy


📚 Resources Mentioned:

>> Free 5-Day Facebook & Instagram Ads Training

>> The Launch Lounge A-Lister

>> Episode 02. How To Get Started With Facebook Ads Without Wasting Your Money

>> Episode 13. The Easiest Ad You Can Create Today

>> Other episodes you might like: 50. What’s Working Well During COVID-19

>> Other episodes you might like: 49. Scaling Your Business: 12 Month Ads Calendar to Grow Your Business Faster

>> Other episodes you might like: 48. The Two Numbers That Indicate Success In Your Launch


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack with curly hair, wearing a green and white striped top, is smiling at a smartphone. A microphone rests on the desk beside them, surrounded by books and a small plant, as they eagerly anticipate the results breakdown of their online course launch.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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