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Raw, Unfiltered Launch Insights That Most Course Creators Won't Share
Ready to see what a real course launch looks like – complete with the wins, the struggles, and all the messy bits in between? 🚀
Ever feel like everyone else's launches are picture perfect while yours feel like beautiful chaos? You're not alone! In this totally transparent episode, I'm lifting the curtain on our recent A-Lister launch to show you what really happens behind the scenes of a course launch. From expensive webinar registrations to surprisingly high conversion rates, I'm sharing every detail so you can learn from our experience.
No more comparing your behind-the-scenes to everyone else's highlight reel. This is the raw, unfiltered truth about what it takes to launch an online course in today's market – complete with real numbers, actual results, and the invaluable lessons we learned along the way.
“In marketing, everything is feedback from the market. And if a launch didn't go as you hoped it would, then that just means that you need to take that feedback on board.” ✨
🔥 In This Episode:
- Discover the exact ad spend and results from each phase of our launch ($3,255 on list building alone!)
- Learn why our “too cute too fast” marketing approach backfired with cold audiences
- Understand the three crucial phases of any successful launch and how they work together
- See how our warm audience significantly outperformed cold traffic (76% of sales came from warm leads!)
- Get the real story behind our 17 total sales and $18,619 in revenue
Grab your favorite beverage and join me for this super honest deep-dive into what launching really looks like. Warning: Contains actual numbers, real struggles, and zero sugar-coating! ☕️
💚 💚 💚
Salome
Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫
⏱️ Episode Timestamps:
[00:00] – Introduction and why transparency matters
[05:05] – My journey from ads manager to course creator
[09:51] – Breaking down the three phases of our launch
[15:09] – List building results and costs
[19:47] – Webinar ad performance deep-dive
[24:53] – Registration and show-up rate analysis
[29:58] – Sales results and revenue breakdown
[35:10] – Customer behavior insights
[39:58] – Key takeaways and future strategy
📚 Resources Mentioned:
>> Free 5-Day Facebook & Instagram Ads Training
>> Episode 02. How To Get Started With Facebook Ads Without Wasting Your Money
>> Episode 13. The Easiest Ad You Can Create Today
>> Other episodes you might like: 50. What’s Working Well During COVID-19
>> Other episodes you might like: 49. Scaling Your Business: 12 Month Ads Calendar to Grow Your Business Faster
>> Other episodes you might like: 48. The Two Numbers That Indicate Success In Your Launch
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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