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From Struggling First Launch to Daily Sales: How Donna Built a Successful Evergreen Course Business

Ready to discover how a web designer turned her technical expertise into a thriving evergreen course business? 🚀

In this captivating episode, Donna Mavromates shares her inspiring journey from running a busy web design agency to creating a successful online course that generates daily sales. She opens up about her early struggles, mindset shifts, and the data-driven approach that helped her build a consistently profitable evergreen funnel. If you're wondering how to transition from one-on-one services to scalable course income, this episode is packed with practical wisdom and honest insights about what it really takes to succeed.

“I know what I need to do. Now show me how to do it.” – The key transformation Donna discovered her webinar needed to drive sales ✨

🔥 In This Episode:

• Transform your expertise into an online course that sells daily
• Navigate the mindset shifts needed to invest in consistent marketing
• Master the art of delivering value in webinars without giving everything away
• Learn how to use data to make smart marketing decisions
• Discover why patience and persistence are crucial for evergreen success
• Understand how to handle natural business cycles and revenue fluctuations

Grab your favorite coffee and prepare to be inspired by Donna's candid sharing of both the highs and lows of building a successful course business! ☕️

💚 💚 💚 

Salome

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⏱️ Episode Timestamps:

[00:00] Introduction to Donna's Journey 

[02:58] The Evolution of Donna's Online Course 

05:47] Overcoming Initial Launch Challenges 

[09:04] Refining Marketing Strategies 

[11:55] The Importance of Target Audience 

[15:05] Learning from Launch Failures 

[17:51] Transitioning to Evergreen Sales 

[21:09] Mindset Shifts in Entrepreneurship 

[23:57] Data-Driven Decision Making 

[27:14] Navigating Market Fluctuations 

[30:01] Advice for Aspiring Course Creators

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📚 Resources Mentioned:

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 51. Launch Debrief: Everything That Worked and That Didn't Work During Our A-Lister Launch

>> Other episodes you might like: 50. What’s Working Well During COVID-19

>> Other episodes you might like: 49. Scaling Your Business: 12 Month Ads Calendar to Grow Your Business Faster

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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