83. How To Sell To Complete Strangers

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Secret Sales Formula Every Course Creator Needs to Know

Ready to turn complete strangers into eager buyers without feeling pushy or salesy? 🚀

Building an online course business can feel like you're constantly throwing content into the void, hoping something sticks. You're working hard to grow your email list and social media following, but the sales just aren't happening. If you're tired of watching others celebrate their “unicorn” launch successes while you're still trying to figure out how to convert your audience into buyers, this episode is your game-changer.

I'm breaking down my proven TOF-MOF-BOF framework that transforms cold audiences into hot buyers, and shows you exactly how to craft the right message at the right time. No more confusion about when to sell, how to sell, or why your amazing free content isn't converting into sales.

“Leads plus offer equals sales. You need leads, and then you make them an offer. It sounds very simple – and it is, if you know how to talk to your audience at the different phases of the funnel.” ✨

🔥 In This Episode:

  • Discover the simple yet powerful formula for consistent online sales
  • Master the art of moving people through your marketing funnel without feeling sleazy
  • Learn exactly what content to create for cold, warm, and hot audiences
  • Implement a scalable system for turning strangers into superfans
  • Understand why building your email list is crucial (and how to do it right!)

Grab your favorite chai latte and cozy up for this value-packed strategy session – you'll want to take notes! ☕️

💚 💚 💚 

Salome

Ready to turn your email list into a profitable asset? Join the waitlist for A-Lister and learn how to build a lucrative audience that's ready to buy! 


⏱️ Chapter Guide:

(00:00) Introduction to Selling Online: The Truth About Converting Strangers

(05:27) The Only Sales Formula You Need to Master 

(07:50) TOF-MOF-BOF: Your Complete Marketing Blueprint 

(12:02) Top of Funnel Magic: How to Capture Cold Audience Attention 

(18:14) Middle of Funnel Strategies: Building Real Relationships at Scale 

(22:04) Bottom of Funnel Success: Converting Your Warm Audience 

(27:14) Your Next Steps to Implementation


📚 Resources Mentioned:

>> The Launch Lounge A-Lister

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Digital Course Academy

>> Other episodes you might like: 82. Overcoming Perfectionism To Unlock Online Success with Kimberly Samson

>> Other episodes you might like: 81. How To Quit Quitting with Lauryn Bryght

>> Other episodes you might like: 80. Choosing the Perfect Topic For Your Lead Magnet


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


A tablet showcases a banner reading FREE: Facebook & Instagram Ads Training with a note stating, Training Taken By Over 10,000 People. Surrounding it are office supplies like a plant and notebook. Dive into this transformative 5-Day Training today!.

Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A person in a striped shirt is smiling while looking at their smartphone, perhaps discovering tips on how to sell online courses to strangers. They stand against a solid pink background, radiating enthusiasm.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A smiling woman in an apron takes a selfie and waves in her flower shop, surrounded by colorful plants and flowers. A laptop, notebook, and camera on the counter hint at her creative approach to building passive income.

Business, Podcast

350. Passive Income Isn’t Passive. Here’s the Truth.

Explore why passive income isn’t working for my online course and discover the hidden challenges of creating sustainable income.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in workout clothes sits cross-legged on a yoga mat, stretching with arms overhead and smiling. She wears headphones, facing a smartphone on a tripod—perhaps reviewing her product launch to avoid costly mistakes—with dumbbells nearby indoors.

Launching, Podcast

349. The Launch Mistake That’s Costing You the Most

Learn the 4 costly launch mistakes course creators make — and how to fix the real problem before your next launch.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits at a desk with makeup products, holding two lipsticks and speaking in front of a ring light and camera—likely sharing tips to help her followers learn how to boost their beauty skills or even make money online.

Marketing, Podcast

348. More Followers Won’t Make You More Money

Discover how to build a follower-to-buyer system that actually converts — without chasing the algorithm.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with headphones around her neck works on a laptop in a bright, plant-filled indoor space. Focused on her screen, she wears a green headband and sunglasses on her overalls as she develops a content growth strategy.

Marketing, Podcast

347. Content Is Not a Growth Strategy

Learn why content alone won’t grow your online course business and what to add to fix it.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits on a couch and records herself with a smartphone mounted on a tripod, holding up two skincare bottles and explaining reasons the offer is not selling to help viewers improve offer sales.

Marketing, Podcast

346. Why Your Offer Isn’t Selling (It’s Not What You Think)

Discover why the advice you followed may be built for the wrong buyer entirely.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in a gray sweater smiles while holding a camera and looking at a laptop on a bright desk, perhaps working to fix her email list. Camera lenses and accessories are placed on the desk in a well-lit room.

Marketing, Podcast

345. Your Email List Is Rotting. Here’s the Fix.

Discover the one question that fixes everything — without cleaning a single contact.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman in a pink shirt sits at a table with a phone and coffee mug, speaking about how to make paid traffic work in front of a camera. There are plants and a couch in the background, suggesting she is filming at home.

Ads, Podcast

344. “I’ve Wasted Money on Ads Before” — How to Make Paid Traffic Actually Work This Time.

Discover why ads fail most course creators and the 4 shifts to make paid traffic finally work.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in black athletic wear sits cross-legged on a yoga mat, meditating with eyes closed in a bright, modern living room. A laptop is open in front of her as she reflects on how to get out of the 1:1 trap and create a scalable offer.

Business, Podcast

343. How to Get Out of the 1:1 Trap (And Into a Scalable Offer)

Discover how to build a scalable online course from your one-on-one method — without losing your current income.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with long brown hair and glasses, wearing a pink sweater, sits in an armchair smiling and gesturing at her laptop, recording a master podcast in a bright living room with a plant and sofa in the background.

Marketing, Podcast

342. You Don’t Need More Content, You Need a Traffic System

Discover how to build a traffic system that turns your best content into leads without burnout.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect