83. How To Sell To Complete Strangers

posted by:

Salome Schillack

follow @the_launch_lounge

I help coaches, creators, consultants and experts turn what they know into a business that reaches more people, makes more sales, and gives them more freedom.

Through The Launch Lounge, I teach you how to attract the right people, turn more of them into buyers, and build smarter systems for profitable growth.

So you can make a bigger impact — without your business taking over your life.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Why Does Growing Your Business Feel So Much Harder Than It Should?

Free 2-minute quiz for coaches, creators & experts

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Secret Sales Formula Every Course Creator Needs to Know

Ready to turn complete strangers into eager buyers without feeling pushy or salesy? 🚀

Building an online course business can feel like you're constantly throwing content into the void, hoping something sticks. You're working hard to grow your email list and social media following, but the sales just aren't happening. If you're tired of watching others celebrate their “unicorn” launch successes while you're still trying to figure out how to convert your audience into buyers, this episode is your game-changer.

I'm breaking down my proven TOF-MOF-BOF framework that transforms cold audiences into hot buyers, and shows you exactly how to craft the right message at the right time. No more confusion about when to sell, how to sell, or why your amazing free content isn't converting into sales.

“Leads plus offer equals sales. You need leads, and then you make them an offer. It sounds very simple – and it is, if you know how to talk to your audience at the different phases of the funnel.” ✨

🔥 In This Episode:

  • Discover the simple yet powerful formula for consistent online sales
  • Master the art of moving people through your marketing funnel without feeling sleazy
  • Learn exactly what content to create for cold, warm, and hot audiences
  • Implement a scalable system for turning strangers into superfans
  • Understand why building your email list is crucial (and how to do it right!)

Grab your favorite chai latte and cozy up for this value-packed strategy session – you'll want to take notes! ☕️

💚 💚 💚 

Salome

Ready to turn your email list into a profitable asset? Join the waitlist for A-Lister and learn how to build a lucrative audience that's ready to buy! 


⏱️ Chapter Guide:

(00:00) Introduction to Selling Online: The Truth About Converting Strangers

(05:27) The Only Sales Formula You Need to Master 

(07:50) TOF-MOF-BOF: Your Complete Marketing Blueprint 

(12:02) Top of Funnel Magic: How to Capture Cold Audience Attention 

(18:14) Middle of Funnel Strategies: Building Real Relationships at Scale 

(22:04) Bottom of Funnel Success: Converting Your Warm Audience 

(27:14) Your Next Steps to Implementation


📚 Resources Mentioned:

>> The Launch Lounge A-Lister

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Digital Course Academy

>> Other episodes you might like: 82. Overcoming Perfectionism To Unlock Online Success with Kimberly Samson

>> Other episodes you might like: 81. How To Quit Quitting with Lauryn Bryght

>> Other episodes you might like: 80. Choosing the Perfect Topic For Your Lead Magnet


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


A tablet showcases a banner reading FREE: Facebook & Instagram Ads Training with a note stating, Training Taken By Over 10,000 People. Surrounding it are office supplies like a plant and notebook. Dive into this transformative 5-Day Training today!.

Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A person in a striped shirt is smiling while looking at their smartphone, perhaps discovering tips on how to sell online courses to strangers. They stand against a solid pink background, radiating enthusiasm.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A smiling woman in sunglasses, a hat, and a plaid shirt takes a selfie while hiking near the rocky coastline, dreaming of her consistent $10K months as she points toward the sea with confidence and adventure in her eyes.

Marketing, Podcast

363. Want to Grow Faster? Stop Hiding Behind Your Content

Uncover the truth about online business growth: should I create more content or make more offers for success?

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman types on a laptop at a desk with a fashion magazine, smartphone, mouse, vase of purple flowers, and fashion sketches with colored swatches, while researching Meta Ads updates. The laptop screen is blank.

Launching, Podcast

362. How Million-Dollar Launches Are Built Behind the Scenes

Discover why do my online course launches fail to convert and learn the strategies for successful pre-launch preparation.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A stylish woman in a pink fur jacket, pastel pants, and sunglasses dances in her living room during a live launch, recording herself on a smartphone mounted on a tripod. A couch with colorful pillows is in the background.

Business, Podcast

361. Stop Doing This If You Want $25K Months

Unlock the secrets to earning consistent 25K months as an online course creator with proven frameworks and strategies.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A young woman with short brown hair celebrates joyfully, eyes closed, smiling with mouth open and raising both fists in the air, standing against a pink background—capturing the thrill of a big sales win in marketing.

Podcast, Sales

360. Your Funnel Is Dead Without This One Thing

Struggling to convert your online course offer? Discover why is my online course offer not converting and how to fix it.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman sits cross-legged on the floor in front of a bed, waving at a camera on a tripod. Perfect for course creators or coaches, she’s filming Meta ads in a bright, cozy room filled with plants and modern decor.

Ads, Podcast

359. How Coaches and Course Creators Really Use Meta Ads to Make Sales

Learn how to use meta ads to make money with online courses and discover the five essentials for effective advertising.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with light brown hair and blue eyes, wearing a vibrant blue sleeveless dress, smiles while leaning on a sofa where she reviews sales page tips. In the background, a dining table with brown chairs and a vase of pink flowers is visible.

Podcast, Sales

358. Your Sales Page Is Leaking Money If It’s Missing These 5 Things

Discover the 5 things every high-converting page needs — and the one mistake costing you sales. (137 characters)

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman sits indoors at a table with makeup products, holding and pointing to a small jar while filming herself with a smartphone and ring light—showing how to stay relevant amid market change. A couch and plants are in the background.

Business, Podcast

357. The Market Changed. Here’s How You Have To Pivot To Stay Relevant

Discover what really died, why your market is still buying, and how to sell transformation, not information.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Stephanie May Willson, a young woman with long blonde hair, stands by a brick wall in a bright, airy room, wearing a light-colored sleeveless dress and holding a white mug as she smiles at the camera.

Inspiration, Podcast

356. 10+ Years as a Digital Creator: Stephanie May Willson Shares What She’s Learned

Explore why do my online course launches feel like a personal failure and learn to approach your business with curiosity and calm.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman with glasses takes a selfie while sitting at a table with her laptop, coffee, and a potted plant, flashing a peace sign—ready to get attention on organic socials.

Ads, Podcast

355. Screw Organic Socials – Here’s How To Get Attention With Ads

Discover why my email list isn’t growing on social media and how to build a loyal audience beyond Instagram and Facebook.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

listen to the

Podcast

Join our vibrant Community of creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

binge watch on

YouTube

elsewhere:

Connect