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Stop Throwing Money at Facebook Ads (And Do This Instead!)
Ever feel like you're playing darts blindfolded with your Facebook ads budget? 🎯 If you're watching your ad spend climb while your sales… well, don't, you're not alone. But here's the plot twist: Facebook ads don't actually make you money. (Shocking, right?)
In this eye-opening episode, we're busting the biggest myth about Facebook ads and revealing what really drives profitable course launches. Plus, you'll discover the three essential pillars that transform random clicks into consistent sales – and spoiler alert: ads are just one piece of the puzzle!
“Facebook ads don't make you money. What Facebook and Instagram ads actually do is pay for attention. Ads pay for eyeballs.”
🔥 In This Episode:
- Discover why focusing on ads without first nailing your offer is like filling a leaky bucket
- Learn the three pillars of profitable course marketing that actually drive sales
- Uncover the exact metrics that reveal if your funnel is healthy or hemorrhaging money
- Master the step-by-step blueprint for scaling your course without wasting money on ads
- Find out the minimum email list size you need before running your first ads
Ready to stop throwing spaghetti at the Facebook ads wall? Grab your favorite note-taking tool and dive into this episode – your future profitable launches will thank you!
💚💚💚
Salome
👉 Ready to scale your course with confidence? Visit thelaunchlounge.com/intensive to apply for our 30-day intensive program. Only 2 spots available this December!
⏱️ Episode Timestamps:
00:00 – Introduction to Facebook Ads Blueprint
03:23 – The Real Secret Behind Facebook Ads
06:13 – The Three Pillars of Profitable Course Marketing
08:50 – Implementing the Three Pillars for Success
12:11 – Measuring Funnel Health and Success
14:06 – Conclusion and Next Steps
📚 Resources Mentioned:
>> Episode 196: The Shocking Truth About How Big Your Email List Has To Be
>> The Launch Lounge 30-Day Intensive Program: thelaunchlounge.com/intensive
>> Your First 10K Course Launch Guide: thelaunchlounge.com/10k
>> Other episodes you might like: 218. When Should You Start Running Facebook and Instagram Ads?
>> Other episodes you might like: 220. Meta’s New Targeting: What Course Creators Must Know Now
>> Other episodes you might like: 194. The Real Reason You’re Struggling To Grow On Social Media And How To Fix It
Key Metrics to Track:
Cold traffic sales page conversion: 1-2%
Ad click-through rate: Above 1%
Landing page conversion: At least 45%
Email open rates: 20-25%
Email click-through rates: 1-2%
Warm audience sales page conversion: About 5%
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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