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What Needs to Change Before Your Price Does (And the Question That Stopped a Friend From Making a Very Expensive Mistake)

You want to raise your prices — but what if people stop buying? Before you change the number, there's something far more important you need to change first. And if you skip it, you'll end up exactly like the coach I watched, more than double his price, then quietly email his list six months later to announce he was going back down. 🚀

In this episode I walk you through what actually needs to happen before a price increase lands well — the positioning, the perceived value, the messaging, and the financial safety net that gives you the confidence to test a new price without panic. I'll share the behind-the-scenes story of a client who spent twelve months rebuilding her entire offer before touching her price tag, why that approach is working beautifully, and the question I asked a friend at a mastermind that made her put down the price gun and pick up the phone instead.

Because here's what most people get wrong: when your audience tells you they want your program but can't quite afford it, that is not a sign to lower your price. That is a buying signal — and knowing the difference could change everything about how you sell.

“A student for whom it's a stretch is often your best student. Charging more and getting fewer students is not a threat. It's an opportunity.” ✨

🔥 In This Episode:

• Discover why slapping a new price on an old offer almost never works — and the one thing that has to change first
• Find out what happened when a well-known Australian coach doubled his price without repositioning his brand (and the email that followed six months later)
• Learn the “final sale at the old price” strategy that fills your cash reserves before you test a new price point
• Understand why “I can't afford it” from your audience is actually a buying signal — and how to respond to it
• See the three questions to ask yourself before every price increase so you can raise prices confidently and strategically

💚 💚 💚
Salome

✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫

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⏱️ Chapter Guide:

(00:00) What needs to change before your price does

(02:30) The mastermind conversation — and the friend who nearly made a fatal pricing mistake

(06:00) Why raising prices is never just changing the sticker

(09:00) How Salome increased agency prices incrementally — and why that method doesn't work for courses

(13:00) The three important considerations before increasing coaching or course prices

(15:00) The coach who doubled his price, lost his audience, and quietly came back down

(20:00) Why you can't jump to a new price without a new audience to match it

(23:00) Consideration 1: Repositioning your brand and demonstrating increased value

(27:00) Consideration 2: Running a final sale at the old price to build a financial buffer

(31:00) The client rebuilding her entire offer, webinar, and funnels before touching her price

(34:00) Why “I can't afford it” is a buying signal, not a sign to lower your price

(38:00) What Salome told her friend — and why she decided not to drop the price

(41:00) The three questions to ask yourself before every price increase

(44:00) Why fewer students at a higher price is an opportunity, not a threat

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📚 Resources Mentioned:

 ＞＞ Freedom Formula Quiz

＞＞ The Launch Lounge Meta Ads Agency

＞＞Free 5-Day Facebook & Instagram Ads Training

＞＞ Other episodes you might like: 370. Use AI to Turn Sales Call Notes Into a Better Offer 

＞＞ Other episodes you might like: 369. The $5 Per Day Ad That Gets Instagram Followers 

＞＞ Other episodes you might like: 368. How to Add 100 Leads to Your List in the Next 30 Days

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

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