Listen on..

APPLE PODCASTS | SPOTIFY | YOUTUBE

The Simple Mindset Shift That Separates the Version of You Who's Still Stuck From the One Who Actually Gets There (Plus an Honest Look Back at What Worked, What Didn't, and Why That Matters)

If your business looks roughly the same 12 months from now as it does today, how would that feel? Because there's a decision you're making right now — or maybe avoiding making — that could shape where your business lands next year more than any funnel, any strategy, or any piece of content you post. And I want you to see that decision clearly, before Black Friday sneaks up on us and suddenly it's 2027. 

In this episode I'm doing something I don't do often enough: looking back honestly at where my business was exactly 12 months ago, what I said I'd achieve, and what actually happened. Some of it worked. A lot of it didn't. And I'm telling you both sides, because I think we're all exhausted from following people who only show the wins.

I walk you through the goals I set last August that quietly fell apart — the mentorship-to-agency pipeline that never happened, the YouTube channel I still haven't cracked — alongside the wins that snuck up on me without fanfare: an open rate that used to sit at 19% now sitting above 40%, a salary I'm finally paying myself consistently, a full-time hire I was terrified to bring back on. And underneath all of it, I get into the one belief that decides whether the next 12 months actually look different, or just feel different while staying exactly the same. 

“What if you believed that everything you need to get where you want to be is already inside you right now?” ✨ 

🔥 In This Episode: 

• Discover why looking back at your last 12 months right now (not in December) is the exercise that actually changes your next 12
• Learn the difference between a goal and a dream — and why “I hope” language quietly sabotages the results you're capable of
• Hear the honest, unfiltered version of what worked and what completely fell apart in Salome's business this past year
• Find out the one decision — the decision to believe — that does more for your next 12 months than another strategy or funnel ever could
• Understand why “flexibility” in your business can just as easily become the mushy boundary that lets everyone else bulldoze your time

Grab your favourite cuppa, settle in, and let's do this look-back together — before December rolls around and it's too late to do anything about it. ☕️

💚 💚 💚
Salome

✨ Stuck watching sales dry up the moment you stop posting? Join me live and free for 10X Your Sales Without Hiring a Team on Wednesday, August 19th, and get the Seen-to-Sold System™ — a simple way to turn the content you're already making into predictable buyers, even on sick-kid weeks and school holidays. Save your seat at thelaunchlounge.com/class 💫

---

⏱️ Chapter Guide:

(00:00) The thought that started it all: Black Friday posts already, and suddenly 2027 feels close

 (01:30) The question that matters: how will you feel if your business looks the same 12 months from now?

 (03:00) Why this episode isn't about another funnel or piece of content

 (05:00) The exercise: what were your numbers 12 months ago, really?

 (07:00) The goals that didn't work out — the mentorship-to-agency pipeline, the YouTube channel

 (10:00) Why admitting inconsistency is a shame trigger, and why it's worth saying out loud anyway

 (12:30) The wins that did happen — email open rate, paying herself consistently, hiring again

 (15:30) The free live class: Ten Extra Sales Without Hiring a Team (Aug 19)

 (18:00) Doing the look-back exercise right now instead of waiting for December

 (20:00) Goals vs. dreams — why dreams without numbers don't move you forward

 (22:00) When life gets in the way: Odie's hospital stay and the reality of running a business from home

 (25:00) Normalizing the messy, non-linear version of building a business

 (27:30) The one decision: choosing to believe you already have what you need

 (30:00) What 12 months from now could actually look like

 (31:30) Closing invitation to the live class and the Freedom Formula Quiz

---

📚 Resources Mentioned:

＞＞ Free live class: 10X Your Sales Without Hiring a Team (Wed, Aug 19)

 ＞＞ Freedom Formula Quiz

＞＞ Other episodes you might like: 366. Why Those Who Scale Fastest Never Do It Alone 

＞＞ Other episodes you might like: 365. Stop Doing This If You Want $100K Months 

＞＞ Other episodes you might like: 364. How Million-Dollar Launches Are Built Behind the Scenes

---

🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

---

Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

---