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The Simple Twist on the Old-School Engagement Ad That Turns Cold Strangers Into Instagram Followers and Email Subscribers for Just $5 a Day
If you've been running the same $5 a day engagement ads for years and you're not sure they're actually growing your following anymore, I don't think the problem is the budget. I think that's the goal. Most people set these ads up to get likes, comments and views — and Meta will happily give you all three without ever sending you a single new follower. 🚀
I've been teaching the $5 a day ad strategy since 2018, but I recently changed one part of it, and it completely changed what these ads do for me. Instead of optimising purely for engagement, I'm using a specific twist that turns complete strangers into Instagram followers and email subscribers — for the same $5 a day I've always spent. In this episode I walk you through exactly how to set it up, what kind of post to use, who to target, and how to know if it's actually working.
I'll also tell you about the post that got a ton of views and almost no followers — and why I turned it off even though the numbers looked amazing on the surface. Views are not the goal. The right people finding you and deciding to stick around is the goal, and there's a very specific way to build a post, and an ad, that does that.
“Don't just keep an ad on because it's getting a lot of people to your profile — look at how many of them are actually following, and double down on the ones doing that.” ✨
🔥 In This Episode:
- Discover the exact ad optimisation setting that turns a normal engagement ad into a follower-and-subscriber magnet
- Learn how to choose the right post for this ad — the hook, the “dog whistle” and the takeaway-content test that makes strangers curious enough to click through
- Steal the trial reels trick for testing six hooks at once so you know exactly what will resonate with a cold audience before you spend a cent
- Find out why turning off Advantage+ audiences and going manual gets you better quality followers from junk-food-style content
- Understand the real metric to track — not profile visits, but the percentage of visitors who actually hit follow
Grab your favourite cuppa, settle in, and let's get you some new followers for $5 a day. ☕️
💚 💚 💚
Salome
✨ Tired of your business demanding all your time and giving you none of it back? Freedom Club is a six-month group coaching container built to fix exactly that — consistent income, real impact, and the freedom to actually live your life. Only 7 spots left, applications close Wednesday. Apply at thelaunchlounge.com/freedom 💫
⏱️ Chapter Guide:
(00:00) The one change to the $5 a day ad strategy that's turning strangers into followers
(01:00) Life update: birthday season and heading to Queenstown with the Hot Mums
(05:20) Why we're revisiting the $5 a day engagement ad with a new twist
(05:50) Flashback to 2018: Zuckerberg's algorithm shift that tanked business reach
(11:00) The twist: optimising for profile visits instead of general engagement
(13:00) Step 1 — choosing the right post: hook, dog whistle, and the “who is this?” test
(17:15) The post that got huge views and almost no followers — and why it got turned off
(18:30) Bonus tip: using trial reels to test hooks before running one as an ad
(19:30) Step 2 — targeting: why Salome goes manual instead of Advantage+
(22:30) Step 3 — measuring success: profile visits vs. actual follows
(24:15) The follower audit: checking if the people following you are your ideal customer
(26:45) What's coming next week: turning sales notes into a better offer with AI
📚 Resources Mentioned:
＞＞ Freedom Club
＞＞ Other episodes you might like: 368. How to Add 100 Leads to Your List in the Next 30 Days
＞＞ Other episodes you might like: 367. The One Decision That Changes Your Next 12 Months
＞＞ Other episodes you might like: 366. Why Those Who Scale Fastest Never Do It Alone
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
Rate, Review, & Follow on Apple Podcasts
“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
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