02. How To Get Started With Facebook Ads Without Wasting Your Money

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Salome Schillack

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FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Master Your First Facebook Ad Campaign (Even If You're Terrified of Wasting Money!)

Ready to overcome your fear of Facebook ads and start growing your course business strategically? 🚀

If you're like most course creators, the thought of spending money on Facebook ads probably makes you break out in a cold sweat. You're not alone – fear of wasting money is the #1 concern I hear from online entrepreneurs. But what if you could start with just $5 a day and build a strategic foundation for consistent growth?

In this value-packed episode, I'm breaking down exactly how to get started with Facebook ads in a way that protects your budget while building momentum for your course business.

“The sooner you can get used to spending money on Facebook ads, the better off you will be. It is one of the investments that's going to pay off in the most generous way.” ✨

🔥 In This Episode:

  • Discover the strategic 3-phase Customer Value Journey that turns strangers into buyers
  • Learn how to start with just $5/day engagement ads that build your audience organically
  • Master the exact timeline for scaling from engagement to list-building campaigns
  • Understand the right budget allocation based on your business stage (List Builder vs. Launcher)
  • Get clear guidance on when to turn ads on and off during your launch cycle

Grab your favorite beverage and get ready to conquer your Facebook ads fears – no more throwing spaghetti at the wall! ☕️

💚 💚 💚

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.


⏱️ Episode Timestamps:

[00:00] – Introduction & Welcome 

[02:15] – The #1 Fear Course Creators Have About Facebook Ads 

[06:30] – Understanding the Customer Value Journey 

[12:45] – Strategy for List Builders ($5/day Starting Point) 

[18:20] – Strategy for Launchers (Scaling Your Ad Spend) 

[25:40] – Monthly Budget Planning for Different Business Stages 

[32:15] – Call to Action & Free Guide


📚 Resources Mentioned:

>> Digital Marketer's Customer Value Journey

>> 3 Types of Ads Every Course Creator Needs

>> Other episodes you might like: 220. Meta’s New Targeting: What Course Creators Must Know Now

>> Other episodes you might like: 218. When Should You Start Running Facebook and Instagram Ads?

>> Other episodes you might like: 194. The Real Reason You’re Struggling To Grow On Social Media And How To Fix It


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A hand is pinning an orange sticky note on a glass wall filled with vibrant stickies, using a silver pen. The softly blurred background hints at strategies for mastering Facebook Ads for List Building and Launch Strategies, emphasizing creativity and organization in planning.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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