07. Facebook Ad Trends You Need To Know About In 2020

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Salome Schillack

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I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

From Overwhelmed to Optimized: Your Guide to Facebook Ad Success

Ready to stop throwing spaghetti at the wall with your Facebook ads and start seeing real results? 🚀

If you're tired of watching your ad costs creep up while your results stay flat, you're not alone. As more course creators jump into the Facebook ads game, it's getting harder to stand out – but that doesn't mean it's impossible. In fact, understanding these key trends could be the difference between another frustrating quarter and finally seeing those consistent $10K months you've been dreaming about.

“You cannot fix bad marketing with Facebook ads. Your ads are only ever as good as the underlying marketing strategy.” ✨

🔥 In This Episode:

  • Discover why mobile-first content is no longer optional (and how to nail it without fancy equipment)
  • Learn the truth about rising ad costs and what it means for your 2020 marketing budget
  • Master the new campaign budget optimization features that could slash your cost per lead
  • Uncover which “hot” strategies are actually dying (goodbye, messenger bots!)
  • Get the exact framework for running profitable ads year-round, not just during launches

Grab your favorite notebook and a cup of coffee – you'll want to take notes for this strategy-packed episode! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE


⏱️ Episode Timestamps:

[00:00] – Introduction to 2024 Ad Trends 

[02:07] – The Mobile Marketing Revolution 

[06:30] – Understanding Rising Ad Costs 

[09:21] – Campaign Budget Optimization Explained 

[12:14] – Automatic Placements Strategy 

[13:41] – Mobile-First Video Content 

[15:08] – Call to Action Button Testing 

[16:05] – Pixel-Based Lookalikes 

[18:27] – Top of Funnel Ad Strategies 

[20:19] – Year-Round Ad Planning 

[22:18] – The Death of Messenger Ads 

[23:48] – New Video Poll Features 

[24:47] – Dynamic Ad Creation 

[28:08] – Marketing Fundamentals


📚 Resources Mentioned:

>> The Launch Lounge Community

>> Other episodes you might like: 12. Is My Business Ready For Facebook Ads

>> Other episodes you might like: 03. Everything You Need to Build Your Email List Faster With Facebook Ads

>> Other episodes you might like: 02. How To Get Started With Facebook Ads Without Wasting Your Money


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

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Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

In a bright living room, where the latest Facebook ad trends for 2024 inspire decor choices, Salome Schillack in a black dress stands smiling, holding a glass of champagne. Modern furniture and soft lighting accentuate the welcoming atmosphere.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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