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From Facebook Disaster to Multiple $50K+ Launches in Under a Year
Ready to turn your online expertise into a consistent revenue stream without becoming a social media marketing expert? 🚀
Meet Lauren Marie, a self-proclaimed “non-mom mom” who wanted the flexibility to be present for her twins while building a thriving online business. After getting her first Facebook ads account shut down (her words: “like handing a bazooka to a toddler”), she joined The Launch Lounge and transformed her approach. In just one year, Lauren went from struggling with marketing fundamentals to running multiple five-figure launches—including a $70,000 AUD membership launch with a 4.3x return on ad spend.
If you're an online course creator or coach feeling overwhelmed by conflicting marketing advice and lackluster results, this episode reveals the exact steps Lauren took to find her profitable niche and build predictable income streams.
“I knew enough to know what I didn't want to mess around with again because that's no fun. I didn't know anything about policy or strategy or anything really. So it was just like shooting in the dark.” ✨
🔥 In This Episode:
- Discover why Lauren's first “loose” membership attracted 110 paying members even before she had a clear course outline
- Learn how niching down by business model rather than profession helped Lauren find her perfect audience
- Unpack the crucial differences between warm and cold audience launches (and how it affected her revenue)
- Explore how consistent weekly emails for six months created the foundation for her first successful launch
- Master the data-driven approach to scaling launches from a $16K ad spend to a $70K return
Grab your favorite coffee and settle in for this value-packed conversation with a course creator who's been exactly where you are right now! ☕️
💚 💚 💚
Salome
Ready to learn how to launch your online course with more ease and less stress? Join the waitlist for The Launch Lounge Membership and be first to know when doors open! 💫
⏱️ Chapter Guide:
(00:00) Introduction to Lauren Marie's journey from struggling mom to six-figure business owner
(02:48) Transitioning from in-person wellness services to scalable online business
(05:58) The turning point: What made Lauren join The Launch Lounge without even reading the sales page
(08:47) How she built an audience that eagerly paid before she even had a clear offer
(12:01) The niching breakthrough: Finding her perfect audience sweet spot
(14:48) Breaking down the numbers: From 17K to 70K launches in less than a year
(18:09) The data-driven approach to analyzing launch performance (warm vs. cold audiences)
(20:57) Creating sustainable, predictable growth with evergreen funnels and strategic launches
📚 Resources Mentioned:
>> The Launch Lounge™ Membership
>> Other episodes you might like: 107. How To Never Waste Money in a Launch Again
>> Other episodes you might like: 106. Showcase Your Students' Success with Dr Una
>> Other episodes you might like: 105. Boost Sales In Your Launch with These 5 Ads
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
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