11. Are My Ads Working? 3 Questions To Help You Know

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Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

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FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Your Guide to Understanding Facebook Ad Success at Every Business Stage

Ready to stop second-guessing your Facebook ad results and finally know if your marketing dollars are actually working? 🚀

If you've ever cried over a launch that felt like a failure (but might have actually been a success!), or found yourself comparing your lead costs to those mythical “30-cent leads” everyone talks about, this episode is your reality check and confidence boost rolled into one. 

I'm sharing the exact questions you need to ask yourself to evaluate your ad performance, whether you're just building your list or scaling to seven figures.

Think you're failing at Facebook ads? I once almost gave up on my entire course business after what I thought was a “failed” launch – only to later discover it was actually a success! Today, I'm pulling back the curtain on what really counts as winning with your ads, and how to measure success at every stage of your business.

“If someone had helped me understand what success really looks like with Facebook ads early on, I wouldn't have given up on my online course.” ✨

🔥 In This Episode:

  • Discover the only metric that matters when you're in list-building mode (hint: it's not cost per lead!)
  • Learn how to calculate your ROAS (Return on Ad Spend) and what numbers actually indicate success
  • Master the art of strategic testing to continuously improve your ad performance
  • Understand the three distinct phases of ad success and which metrics matter most for your stage

Grab your favorite notebook and a large cup of coffee – you'll want to take notes on these game-changing success metrics! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE


⏱️ Episode Timestamps:

[00:00] – Introduction to Ad Effectiveness 

[05:00] – Understanding Success in Ads 

[10:10] – Key Questions for List Builders 

[17:06] – Evaluating Launch Success 

[20:03] – Scaling and Customer Journey


📚 Resources Mentioned:

>> Join us at The Launch Lounge

>> Episode 10: The Secret to Improving Your Ad Targeting 

>> Other episodes you might like: 09. How to Get Used to Giving Facebook Your Money

>> Other episodes you might like: 08. Online Courses That Shifted My Business Results

>> Other episodes you might like: 07. Facebook Ad Trends You Need To Know About In 2020


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A woman wearing headphones sits at a desk with a microphone and laptop, live-streaming about Facebook ads success metrics for course creators. Heart and like icons float around her smartphone. A cup of coffee is on the table. The background is blurred.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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