10. The Secret to Improving Your Ad Targeting

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Wasting Money on Facebook Ads That Don't Convert

Ready to crack the code on Facebook ad targeting and finally get your ads in front of people who can't wait to buy your course? 🚀

Finding your ideal audience on Facebook can feel overwhelming – like searching through Netflix for the perfect movie when there are too many choices. If you're tired of watching your ad spend disappear into Mark Zuckerberg's pocket with little to show for it, this episode is your rescue plan!

I'm breaking down three game-changing strategies that will help you find your perfect audience and get your message in front of the right people every single time. No more guessing, no more wasted budget, just smart targeting that actually works for course creators like you.

“Finding the right people is such a delicate balance between putting your ad in front of the right audience, but also having the right message to connect with that audience and having the right offer that makes the audience do a double take.” ✨

🔥 In This Episode:

  • Master the art of specific-but-not-too-specific targeting that lets Facebook's algorithm work its magic
  • Discover the “Cookie Test” – a clever way to identify exactly where your ideal customers are hanging out online
  • Learn how to leverage lookalike audiences like a pro (hint: it's not just about creating one basic audience!)
  • Understand why chasing cheap leads might be sabotaging your long-term success
  • Get practical tips for combining audience groups to maximize your results

Grab your favorite Tim Tam (my personal cookie of choice!), and let's decode the secrets of Facebook ad targeting together! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE


⏱️ Episode Timestamps:

[00:00] – Introduction to Ad Targeting Strategies 

[02:55] – The Importance of Audience Specificity 

[05:50] – Utilizing the Cookie Test for Audience Insights 

[11:00] – Leveraging Lookalike Audiences Effectively 

[19:51] – Conclusion and Actionable Steps


📚 Resources Mentioned:

>> The Launch Lounge™ Community

>> Facebook Ads Manager 

>> Campaign Budget Optimization (CBO)

>> Other episodes you might like: 07. Facebook Ad Trends You Need To Know About In 2020

>> Other episodes you might like: 08. Online Courses That Shifted My Business Results

>> Other episodes you might like: 09. How to Get Used to Giving Facebook Your Money


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack with shoulder-length curly hair, donning a white blazer and blue top, smiles while capturing a selfie. Wireless earbuds peek through as they hold their smartphone. The bright, blurred backdrop subtly hints at dynamic moments perfect for Facebook ad targeting.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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