112. How Much do I Spend On What During a Launch

posted by:

Salome Schillack

follow @the_launch_lounge

I help coaches, creators, consultants and experts turn what they know into a business that reaches more people, makes more sales, and gives them more freedom.

Through The Launch Lounge, I teach you how to attract the right people, turn more of them into buyers, and build smarter systems for profitable growth.

So you can make a bigger impact — without your business taking over your life.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Why Does Growing Your Business Feel So Much Harder Than It Should?

Free 2-minute quiz for coaches, creators & experts

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Your Complete Guide to Smart Launch Budget Allocation💰

Ready to stop throwing spaghetti (and money!) at the wall during your course launches?

If you've ever felt the sting of wasted ad spend or watched your leads vanish into thin air without making a single sale, you're not alone. The truth is, most course creators are never taught the critical relationship between traffic and conversion. It's like booking a flight to London without planning where you'll stay or what you'll do when you get there – you might arrive, but the adventure never really begins!

In this value-packed episode, I'm pulling back the curtain on exactly how to allocate your launch budget for maximum impact. Whether you're working with $2,000 or $25,000+, you'll discover the precise percentages to invest at each stage of your customer journey to create a launch that actually converts.

“When you know your customer journey, you're in the driver's seat when it comes to running your ads and your launch results. You know exactly what to do next to create profitable launches that scale to six and seven figures.” ✨

🔥 In This Episode:

  • Decode the five essential projects every profitable launch needs
  • Learn the exact budget breakdowns for launches from $2K to $25K+
  • Discover why most Facebook ads managers miss the mark (and how to fix it)
  • Master the art of creating customer journeys that convert cold traffic into hot buyers
  • Understand how to track which lead magnets actually drive sales (not just opt-ins!)

Grab your favorite notebook and pour yourself something delicious – this episode is packed with the kind of strategic gems you'll want to reference again and again! ☕️

💚 💚 💚

 Salome

Ready to launch with confidence? Grab your spot on The Launch Lounge waitlist for exclusive early bird access: thelaunchlounge.com/waitlist 💫


⏱️ Episode Timestamps:

[00:00] – Introduction to launch budgeting basics 

[03:00] – Understanding customer journeys

[06:13] – The importance of audience engagement 

[09:04] – Building effective launch strategies 

[11:55] – Budgeting for your launch

[14:48] – Analyzing launch results 

[18:08] – Creating a customer journey 

[21:00] – Five key projects for launch success 

[23:55] – Allocating your launch budget 

[27:10] – Scaling your launch efforts

[30:04] – Final thoughts and next steps


📚 Resources Mentioned:

>> The Launch Lounge Waitlist: thelaunchlounge.com/waitlist

>> Your First $10K Course Launch Guide: thelaunchlounge.com/10k

>> Other episodes you might like: 200. Your Launch Roadmap From 0 to 6-Figures

>> Other episodes you might like: 219. Evergreen or Live Launch? Choose Your Perfect Path to $100K

>> Other episodes you might like: 221. The Hidden Truth About Live Launches: Breaking Free from the Feast or Famine Cycle


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


A tablet showcases a banner reading FREE: Facebook & Instagram Ads Training with a note stating, Training Taken By Over 10,000 People. Surrounding it are office supplies like a plant and notebook. Dive into this transformative 5-Day Training today!.

Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A woman in a plaid shirt and polka dot headband poses with a flexed arm, smiling, against a pink background. She embodies the empowered spirit of vintage styles—perfect for course creators eyeing iconic visuals in their Facebook ads.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman wearing a brown hijab smiles while speaking into a microphone at her desk, with a laptop, notebook, and coffee mug beside her, in a bright, cozy room—perfectly capturing the positive energy behind increasing conversions and engaging views.

Podcast, Sales

370. Use AI to Turn Sales Call Notes Into a Better Offer

Unlock the potential of AI to improve your online course offer. Discover how to leverage data to boost sales and engagement.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Woman sitting cross-legged on a yoga mat by a lake, meditating at sunset. She wears headphones, athletic clothes, and smiles—proof that you can nurture your well-being and practice self-care even as you grow on $5 a day. A water bottle and tablet are nearby, keeping her wellness routine both mindful and budget-friendly.

Ads, Podcast

369. The $5 Per Day Ad That Gets Instagram Followers

Learn how to get more Instagram followers with a $5 a day ad strategy that truly converts strangers into loyal followers.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Older woman with gray hair and glasses, wearing a purple turtleneck, sits at a wooden desk typing on a laptop. She is smiling and appears focused, perhaps working to grow her email list or exploring new lead generation strategies, with a window and plants in the background.

Marketing, Podcast

368. How to Add 100 Leads to Your List in the Next 30 Days

Unlock the secrets of how to add 100 leads to my email list in 30 days with these three proven strategies.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in a green hijab sits at a desk, smiling and gesturing while recording a video on her smartphone, which is mounted on a tripod. As she shares her thoughts on decision making and personal growth, a laptop and a coffee cup sit on the table in front of her.

Inspiration, Podcast

367. The One Decision That Changes Your Next 12 Months

Learn how to set business goals for the next 12 months to transform your company and achieve lasting success.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Woman in a white dress and sunglasses relaxes on a poolside lounge chair, smiling and using a laptop—demonstrating how teamwork can drive business growth even in the most serene settings. A water feature and swimming pool form the inviting backdrop.

Business, Podcast

366. Why Those Who Scale Fastest Never Do It Alone

Discover why does building an online business alone feel so hard and learn how isolation impacts your progress.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in an apron holds a potted plant and gestures an OK sign while filming herself with a smartphone on a tripod in her bright, flower-filled room, sharing tips on how to make $100K from her gardening passion.

Marketing, Podcast

365. The 3-Part System That Brings in Clients Predictably

Discover the 3-part traffic, list, and sales system that makes getting clients predictable and repeatable. (141 characters)

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in athletic wear practices a seated yoga twist on a mat indoors, surrounded by houseplants and sunlight, while following behind-the-scenes launch strategies on her laptop.

Marketing, Podcast

364. How to Stop Feeling Invisible Online

Discover why AI content is killing connection — and the human fixes that actually work.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman in sunglasses, a hat, and a plaid shirt takes a selfie while hiking near the rocky coastline, dreaming of her consistent $10K months as she points toward the sea with confidence and adventure in her eyes.

Marketing, Podcast

363. Want to Grow Faster? Stop Hiding Behind Your Content

Uncover the truth about online business growth: should I create more content or make more offers for success?

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman types on a laptop at a desk with a fashion magazine, smartphone, mouse, vase of purple flowers, and fashion sketches with colored swatches, while researching Meta Ads updates. The laptop screen is blank.

Launching, Podcast

362. How Million-Dollar Launches Are Built Behind the Scenes

Discover why do my online course launches fail to convert and learn the strategies for successful pre-launch preparation.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

listen to the

Podcast

Join our vibrant Community of creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

binge watch on

YouTube

elsewhere:

Connect