112. How Much do I Spend On What During a Launch

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Salome Schillack

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Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

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FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Your Complete Guide to Smart Launch Budget Allocation💰

Ready to stop throwing spaghetti (and money!) at the wall during your course launches?

If you've ever felt the sting of wasted ad spend or watched your leads vanish into thin air without making a single sale, you're not alone. The truth is, most course creators are never taught the critical relationship between traffic and conversion. It's like booking a flight to London without planning where you'll stay or what you'll do when you get there – you might arrive, but the adventure never really begins!

In this value-packed episode, I'm pulling back the curtain on exactly how to allocate your launch budget for maximum impact. Whether you're working with $2,000 or $25,000+, you'll discover the precise percentages to invest at each stage of your customer journey to create a launch that actually converts.

“When you know your customer journey, you're in the driver's seat when it comes to running your ads and your launch results. You know exactly what to do next to create profitable launches that scale to six and seven figures.” ✨

🔥 In This Episode:

  • Decode the five essential projects every profitable launch needs
  • Learn the exact budget breakdowns for launches from $2K to $25K+
  • Discover why most Facebook ads managers miss the mark (and how to fix it)
  • Master the art of creating customer journeys that convert cold traffic into hot buyers
  • Understand how to track which lead magnets actually drive sales (not just opt-ins!)

Grab your favorite notebook and pour yourself something delicious – this episode is packed with the kind of strategic gems you'll want to reference again and again! ☕️

💚 💚 💚

 Salome

Ready to launch with confidence? Grab your spot on The Launch Lounge waitlist for exclusive early bird access: thelaunchlounge.com/waitlist 💫


⏱️ Episode Timestamps:

[00:00] – Introduction to launch budgeting basics 

[03:00] – Understanding customer journeys

[06:13] – The importance of audience engagement 

[09:04] – Building effective launch strategies 

[11:55] – Budgeting for your launch

[14:48] – Analyzing launch results 

[18:08] – Creating a customer journey 

[21:00] – Five key projects for launch success 

[23:55] – Allocating your launch budget 

[27:10] – Scaling your launch efforts

[30:04] – Final thoughts and next steps


📚 Resources Mentioned:

>> The Launch Lounge Waitlist: thelaunchlounge.com/waitlist

>> Your First $10K Course Launch Guide: thelaunchlounge.com/10k

>> Other episodes you might like: 200. Your Launch Roadmap From 0 to 6-Figures

>> Other episodes you might like: 219. Evergreen or Live Launch? Choose Your Perfect Path to $100K

>> Other episodes you might like: 221. The Hidden Truth About Live Launches: Breaking Free from the Feast or Famine Cycle


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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