114. How To Know Exactly Where to Find Your Most Profitable Buyer

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Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

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FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Discover The Simple Tagging System That Transforms Your Launch Results

Ready to stop throwing spaghetti at the wall and finally know exactly where your buyers are coming from? 🚀

Feeling frustrated after investing in signature courses that promised step-by-step launch success but left you with disappointing results? You're not alone. In this episode, I reveal why even the most carefully followed launch formulas sometimes fail spectacularly – and more importantly, how to fix it. I'm sharing my “lasagna method” that helps course creators identify their most profitable customer journey so you can stop wasting money on ineffective marketing and start scaling your online course business with confidence.

If you're tired of watching your launch dollars disappear with minimal return, this episode reveals the missing ingredient that both signature course creators and Facebook ads managers often overlook – and how this one simple tracking system can transform your results.

“To scale an online courses business, you layer your three key ingredients on top of each other over and over. And as you get better at these layers, your ingredients become more sophisticated.” ✨

🔥 In This Episode:

  • Discover why following signature launch methods sometimes leads to frustrating results
  • Learn the three core ingredients every profitable launch needs (hint: it's not what most gurus teach)
  • Implement a simple tagging system that reveals exactly where your buyers come from
  • Calculate which lead magnets actually convert to sales (and which ones waste your money)
  • Identify your most profitable customer journey to make data-driven marketing decisions

Grab your notebook and favorite pen – you'll want to take notes on this value-packed strategy session! ☕️

💚 💚 💚 

Salome

Ready to learn how to launch your online course with more ease and less stress? Join the waitlist for The Launch Lounge Membership and be first to know when doors open! 💫


⏱️ Chapter Guide:

(00:00) Introduction to Profitable Online Course Launches 

(03:09) The Lasagna Metaphor for Course Launching Success 

(05:47) Three Core Ingredients Every Successful Launch Needs 

(09:09) Understanding Audience, Offer, and Sales Mechanism 

(12:01) The Game-Changing Importance of Tagging in Customer Journeys 

(14:57) How to Identify Your Most Profitable Customer Journey 

(18:14) Analyzing Lead Magnets and Conversion Mechanisms That Actually Work 

(21:06) Optimizing Your Ad Spend Based on Real Customer Data 

(24:02) Scaling Your Online Course Business With Confidence 

(26:56) Next Steps to Implement This Strategy Today


📚 Resources Mentioned:

>> The Launch Lounge™ Membership

>> Free 5-Day Facebook & Instagram Ads Training

>> Follow The Launch Lounge on Instagram 

>> Other episodes you might like: 113. What To Do When They Love Your Free Content But They Don't Buy Your Course

>> Other episodes you might like: 112. How Much do I Spend On What During a Launch

>> Other episodes you might like: 111. How To Thrive As An Introvert On Social Media with Suzan Czajkowski


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

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Get Your First List Building Ad Up Without Wasting Money!

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We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A woman in a straw hat and sunglasses relaxes on a hammock by the beach, typing on her laptop. Clad in a patterned top and denim shorts, she enjoys the sunny day while seeking out the most profitable buyer, with blurred trees and sparkling water as her backdrop.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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