115. 5 Lies You Were Told About Launching a Digital Course and What to Believe Instead

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Busting the Myths That Keep You Stuck in Failed Launch Land

Ready to ditch the online course launch myths that are keeping you from consistent profits? 🚀

If you've been spinning your wheels trying to create a profitable online course business, you're not alone. After years of watching course creators struggle with the same roadblocks, I've identified five persistent lies that keep ambitious experts like you from getting the results you deserve.

These aren't just any myths – they're the exact limiting beliefs I personally had to overcome to build my own 7-figure business. And today, I'm pulling back the curtain on what actually works when you're trying to launch a course without burning out, breaking the bank, or feeling like you're constantly behind.

“The magic of creating profitable online courses doesn't lie in anybody's signature course or signature system. The magic lies in a few basic principles that underlie everything.” ✨

🔥 In This Episode:

  • Discover why you don't need a massive audience to launch profitably (and what you need instead)
  • Uncover the truth about launch budgets and where to reallocate funds you're likely wasting
  • Learn why building a team too early might be sabotaging your success
  • Transform how you interpret “failed” launches into valuable data for your next win
  • Break free from the isolation that comes from only seeing others' highlight reels

Grab your favorite beverage and a notebook – you'll want to capture these myth-busting insights! ☕️

💚 💚 💚 

Salome

Ready to reignite your passion for your online course business? Join me inside The Launch Lounge where you'll find the support, strategy, and community you need to build a business you truly love. Visit thelaunchlounge.com/waitlist to join the waitlist!


⏱️ Chapter Guide:

(00:00) Introduction to Launching Digital Courses 

(06:30) The Five Lies About Launching Courses 

(06:58) Lie #1: You Need a Large Audience 

(13:03) Lie #2: You Need a Large Budget 

(19:14) Lie #3: You Need a Team 

(23:04) Lie #4: If You Didn't Make Money, You Failed 

(29:07) Lie #5: You're All Alone in This


📚 Resources Mentioned:

>> The Launch Lounge™ Membership

>> Free 5-Day Facebook & Instagram Ads Training

>> Follow The Launch Lounge on Instagram 

>> Other episodes you might like: 114. How To Know Exactly Where to Find Your Most Profitable Buyer

>> Other episodes you might like: 113. What To Do When They Love Your Free Content But They Don't Buy Your Course

>> Other episodes you might like: 112. How Much do I Spend On What During a Launch


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


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A person with curly hair smiles while holding a smartphone, possibly exploring a digital course. Theyre wearing a pink sweater and hoop earrings, standing against a purple background.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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