Listen on..
Stop Wasting Time on the Wrong Solutions and Start Making Real Money
Ready to finally make sense of your funnel frustrations and know exactly where to focus your energy for maximum results? 🚀
If you're like most course creators, you've probably spent countless hours tweaking sales pages, obsessing over social media, or jumping from one marketing tactic to another without seeing the needle move on your revenue. The problem isn't that you're not working hard enough – it's that you're focusing your energy in the wrong places. In this episode, I break down my simple but powerful framework for diagnosing exactly what to fix first in your funnel so you can stop the frantic guesswork and start seeing real growth.
Most online business owners get this completely backward, focusing on conversion rates before they've even built a proper audience or crafted a compelling offer. I'll walk you through the proven sequence that consistently works for our Launch Lounge members – even those who were completely stuck before joining.
“Audience plus offer equals money. It's super simple, but not quite easy.” ✨
🔥 In This Episode:
- Discover the three-part formula that makes online course success inevitable when you follow it in the right order
- Learn why your email list should be your #1 priority (and the specific metrics to track to ensure your list-building is effective)
- Uncover the critical difference between what your audience needs versus what they actually want (and how to package your offer to be irresistible)
- Master the art of reading your funnel data objectively so you can make smart decisions instead of emotional ones
- Find out the exact conversion rates you should expect at each stage of your funnel (and how to use this to troubleshoot effectively)
Grab your notebook and a pen for this one – I'm sharing the exact framework I use with my high-level clients to diagnose their funnel issues! ☕️
💚 💚 💚
Salome
Ready to learn how to launch your online course with more ease and less stress? Join the waitlist for The Launch Lounge Membership and be first to know when doors open! 💫
⏱️ Chapter Guide:
(00:00) Introduction to funnel troubleshooting
(02:55) The audience + offer = money equation explained
(05:47) List building: Why it should be your first priority
(09:11) The truth about list nurturing (and why consistency matters more than perfection)
(12:01) Why social media should be your LAST focus (not your first)
(14:49) The psychology of effective offers and how to make people want what they need
(18:10) Transform your boring offers into irresistible promises with these simple tweaks
(21:05) The three money metrics you need to track in your funnel
(24:02) Understanding realistic conversion rates at each funnel stage
(26:56) How to balance emotional resilience with data-driven decisions
(29:50) Your one step to implement this framework immediately
📚 Resources Mentioned:
>> The Launch Lounge™ Membership
>> Follow The Launch Lounge on Instagram
>> Other episodes you might like: 125. The ONLY Way Online Course Creators Can Make Money with Facebook Ads
>> Other episodes you might like: 124. How To Get To The Next Level in Your Business
>> Other episodes you might like: 120. Build Your List Faster with Lead Ads
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
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