130. Part 3: Creating High Converting Webinars

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Transform Your Webinar From Information Overload To Irresistible Invitation

Ready to make the sales portion of your webinar feel as effortless as inviting a friend to the best party of the season? 🚀

If you've ever felt that awkward shift when transitioning from teaching content to making your offer, you're not alone. Most course creators get comfortable with delivering valuable content but freeze up when it's time to sell. The good news? Selling on webinars doesn't have to feel creepy or uncomfortable. In this episode, I'm sharing my exact framework for crafting a webinar sales pitch that feels authentic, compelling, and genuinely helpful to your audience.

This is the final installment of our three-part webinar series, where I break down the sales portion into simple, actionable steps that any online course creator can implement immediately. No more feeling like you're “pushing” your offer – instead, you'll learn how to extend an irresistible invitation your ideal students can't wait to accept.

“The sales part of your webinar should really be as effortless as inviting a friend to a party at your house. It should feel light, invigorating – like you're hosting the best party of the season.” ✨

🔥 In This Episode:

  • Master the seamless transition from content to sales with word-for-word scripts you can adapt
  • Discover the six essential elements every high-converting webinar sales pitch needs
  • Learn how to create a value stack that makes your offer feel like an absolute no-brainer
  • Understand how to properly frame your guarantee to remove risk while maintaining accountability
  • Get strategies for handling Q&A sessions that overcome objections rather than diving into content

Grab your favorite beverage and a notebook for this one – I'm sharing specific language and scripts you can use immediately in your next webinar! ☕️

💚 💚 💚 

Salome

👉 Ready to position your course for maximum impact? Download my free “Your First $10K Course Launch” guide at thelaunchlounge.com/10k.


⏱️ Chapter Guide:

(00:00) Introduction to high-converting webinar sales transitions 

(03:06) The content vs. sales balance every webinar needs 

(06:00) How to transition to sales without the awkward energy shift 

(08:56) The critical difference between empowered vs. disempowered pain states 

(11:46) The complete six-part framework for selling on webinars 

(15:04) Crafting an irresistible course promise that addresses objections 

(17:58) The value stack secret that makes your offer feel worth 10x the price 

(20:50) Setting clear expectations for your ideal audience 

(24:11) How to position your guarantee to remove buying risk 

(27:05) Pricing presentation strategies that create urgency 

(30:01) Managing objections elegantly during Q&A 

(36:02) Final thoughts and call to action


📚 Resources Mentioned:

>> Expert Secrets by Russell Brunson

>> Digital Course Academy by Amy Porterfield

>> Go to The Launch Lounge

>> The Launch Lounge A-Lister

>> Other episodes you might like: 129. Part 2: Creating High Converting Webinars

>> Other episodes you might like: 128. Part 1: Creating High Converting Webinars

>> Other episodes you might like: 126. What To Fix First In Your Funnel


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A person types on a laptop placed on a white marble table, focusing intently on creating high converting webinars. A white cup, a round tray, and a decorative vase complement the scene. The background is softly lit, enhancing the bright and airy atmosphere.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Business, Marketing, Podcast

262. From Booked Out to CEO: How I Grew My Agency

Course creators struggling with undercharging and overworking? Discover how to transform your service business into a high-value strategic partnership clients happily invest in without sacrificing your freedom or sanity.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

261. How to Say No Without Feeling Like a Jerk

Focus on Problem/Solution Course creators struggling with overwhelm and guilt when saying no? Discover how to protect your boundaries, preserve your focus, and build your freedom empire without sacrificing what matters most.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

260. The 5-Email Welcome Series That Converts Like Crazy

Discover how to transform cold leads into eager buyers using a simple 5-email welcome sequence without overwhelming your already busy schedule.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Inspiration, Podcast

259. Still Feel Like an Imposter? Here’s How to Step Up

Discover how to overcome imposter syndrome and confidently own your expertise without endless qualifications or certifications.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person in a white robe, contemplating their next profitable online business model, holds a champagne flute filled with bubbly liquid. Their nails are painted, and the background is softly blurred with dark tones and some light streaming through a window on the left.

Business, Marketing, Podcast

258. Course, Coaching, or Membership? Pick the One That Sells

Discover how to choose between courses, coaching, and memberships with a proven framework that ensures your next offer actually sells without endless trial and error.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person with curly hair and glasses sits on the floor in front of a laptop, raising their arms in celebration after an insightful Alt Summit session. Surrounded by a brown sofa and modern decor, the living room feels joyful and relaxed, filled with meaningful takeaways from real talk.

Business, Inspiration, Podcast

257. My Top 3 Takeaways from Alt Summit (Real Talk)

Discover how to build meaningful connections, redefine business ROI, and create intentional content without sacrificing your wellbeing.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Salome Schillack, in a pink ruffled top, reads a book on the best lead magnets for online course creators. Seated comfortably, shes surrounded by a bright setting with pink flowers blurred in the background.

Marketing, Podcast

256. The Quiz vs PDF Throwdown: What Actually Works

Discover how to choose between quizzes and PDFs to build a profitable email list without wasting time on trends that don’t work.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person with curly hair smiles while looking at their phone, perhaps discovering lead magnets that convert to sales for course creators. They are wearing a black and white striped sweater and stand against a pastel pink background.

Marketing, Podcast

255. Lead Magnets That Actually Make You Money

Discover how to transform your freebies into powerful pre-selling tools that align perfectly with your paid offers without being salesy.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman with short, white hair and glasses stands confidently with her arms crossed, embodying the spirit of someone who knows how to quit your job for an online business without going broke. She wears a white blouse in a bright room adorned with plants and wooden shelving.

Podcast

254. Quit Your 9-5 Without Going Broke (Here’s How)

Discover how to transition to full-time entrepreneurship using a proven financial runway strategy without sacrificing family security.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect