135. 2022 Predictions: Changes You Need To Prepare For

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Future-Proof Your Course Business With These Expert Insights

Ready to stop throwing spaghetti at the wall with your marketing and start creating strategies that actually work in today's challenging landscape? 🚀

The online marketing world never stands still, and what worked last year might not deliver the same results today. In this value-packed episode, I've gathered my team of marketing experts – each a specialist in their field – to share their data-backed predictions for where online course marketing is heading. If you're tired of lackluster launches, confusing analytics, and expensive ad campaigns that don't convert, this episode will give you the roadmap you need to adapt and thrive.

From the shift to data-driven decision making to the rise of SMS marketing and creative strategies that cut through the noise, we're covering the changes that matter most for online course creators looking to build sustainable, profitable businesses.

“Winging it marketing is no longer working… throwing spaghetti on the wall is not going to work anymore.” ✨

🔥 In This Episode:

  • Discover why mediocre funnels are now costing you more than ever and how to fix yours with data-driven marketing
  • Learn how to leverage SMS marketing to deepen connection with your warmest leads without being spammy
  • Uncover creative strategies to make your ads stand out in increasingly competitive and expensive ad spaces
  • Explore why retention marketing is becoming more valuable than acquisition and how to adjust your strategy
  • Master the shift from masculine “hustle launches” to feminine values of connection and community

Grab your favorite beverage and a notebook – you'll want to take notes for this strategy-packed episode! ☕️

💚 💚 💚 

Salome

Ready to learn how to launch your online course with more ease and less stress? Join the waitlist for The Launch Lounge Membership and be first to know when doors open! 💫


⏱️ Chapter Guide:

(00:00) Introduction to marketing predictions that will transform your business 

(03:14) Data-driven marketing: Why Facebook's tracking changes mean you need better analytics 

(10:10) The rise of SMS marketing: How to create deeper connections without being spammy 

(19:35) Creative strategies: Making your ads stand out when audiences are getting bigger 

(26:50) Video marketing: How to keep people on platforms and retarget them effectively


📚 Resources Mentioned:

>> The Launch Lounge™ Membership

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 134. Maximise Your Impact With This Content Creation Plan

>> Other episodes you might like: 132. Low $ Offers and Affiliate Success with Roberta West

>> Other episodes you might like: 131. [BLACK FRIDAY SALE] 5 Phases Of Growth Every Course Creator Goes Through


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A person with shoulder-length hair smiles at the camera from behind a desk, ready to share their 2022 predictions. A microphone stands nearby, surrounded by a computer monitor and keyboard. Clad in a green and white striped shirt, they appear poised to prepare for upcoming changes.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A person wearing an apron sits at a table with desserts, filming themselves with a smartphone on a tripod, likely recording a baking or food vlog in a bright, minimalist room to showcase creative marketing techniques.

Ads, Podcast

317. Are Ads Dead? Not If You Do This Instead

Learn how to run Facebook ads without wasting money. Discover strategies tailored for coaches and course creators today.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in a white dress and sunhat stands on a sandy beach, smiling and holding up her phone for a selfie—embracing tech with confidence as she raises her other arm joyfully. The blue sea and sky are in the background.

Ads, Podcast

316. Stop Fearing Tech: How to Take Back Control Now

Unlock your potential and learn how to overcome tech fear when scaling with Facebook ads for your online course business.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman in business casual attire walks on a treadmill in a bright, modern living room with large windows. A laptop, possibly running ChatGPT or an AI Tech Assistant Toolkit, sits on a tall table, hinting at remote work or virtual meetings.

Ads

The AI Tech Assistant Toolkit: How to Use ChatGPT as Your Personal Tech Support

Unlock the power of AI with our guide on how to use ChatGPT as tech support for all your troubleshooting needs.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits at a wooden desk by a window, smiling as she writes in a notebook with a laptop open in front of her, enjoying the predictability of her bright, plant-filled space decorated with simple pottery.

Ads, Podcast

315. Why Ads Feel Risky (and How to Make Them Predictable)

Discover how to transform Meta ads from gambling into your most reliable revenue system.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair smiles confidently, standing with arms crossed in a bright, modern office space—ready to boost predictable revenue. She wears a light-colored blazer over a blouse and looks directly at the camera.

Ads

The Complete 30-Day Facebook Ads Foundation Audit: Transform Your Campaigns from Gambling to Predictable Revenue

Learn how to audit Facebook ads performance 2025 for better results. Transform your campaigns from risky to profitable today.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman works on a laptop placed on a treadmill desk in a bright living room with a gray sofa, yellow pillow, small round table, and plants. She appears to be talking, possibly discussing $1 leads or lead generation on a video call.

Ads, Podcast

314. Stop Chasing $1 Leads—Here’s What to Do Instead

Discover how to get quality Facebook ad leads that actually buy your courses without wasting money on clicks.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman with long brown hair, wearing a striped off-shoulder top and pink pants, sits on a blue sofa in a bright room with plants and a window—perfect inspiration for pretty ads that convert.

Ads, Podcast

313. Why Pretty Ads Fail (and What Makes Creatives Convert)

Discover why pretty ads fail and what actually converts without wasting your budget.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in a pink dress sits smiling at a desk in a bright, modern office, ready to take on the 5-minute Facebook ad challenge, with a computer, white chair, and a vase of pink flowers on the drawer behind her.

Ads

Stop Perfecting, Start Converting: The 5-Minute Facebook Ad Strategy That Outperforms Pretty Creatives

Discover the 5-minute Facebook ad challenge and learn why scrappy ads outperform polished graphics every time.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in a bright pink dress sits at a desk, smiling and looking to the side. In her modern, white office with a computer, ring light, flowers, and books, she’s brainstorming fresh ad creatives for her next Facebook ad strategy.

Ads

Stop Perfecting, Start Converting: The 5-Minute Facebook Ad Strategy That Outperforms Pretty Creatives

Discover why scrappy ads vs pretty ads can make or break your marketing success. Engagement is key to performance.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect