150. How To Show Up As The Expert You Are And Overcome Your Imposter Syndrome

posted by:

Salome Schillack

follow @the_launch_lounge

I help coaches, creators, consultants and experts turn what they know into a business that reaches more people, makes more sales, and gives them more freedom.

Through The Launch Lounge, I teach you how to attract the right people, turn more of them into buyers, and build smarter systems for profitable growth.

So you can make a bigger impact — without your business taking over your life.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Why Does Growing Your Business Feel So Much Harder Than It Should?

Free 2-minute quiz for coaches, creators & experts

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Unleash Your Expertise & Silence The Doubt That's Holding You Back

Ready to stop hiding behind imposter syndrome and start creating the impact (and income) you know you're capable of? 🚀

Ever found yourself holding back from launching that course or showing up on video because that little voice whispers “who do you think you are?” You're not alone. As course creators and online experts, we're constantly putting ourselves out there in new ways, exposing our ideas to the internet at large. But what if the very thoughts keeping you small are actually signals that you're exactly where you need to be? In this episode, I'm unpacking the psychology behind imposter syndrome specifically for online course creators and sharing the mindset shifts that helped me move from feeling like a fraud to confidently scaling a 7-figure business.

“What will happen for you and your family if you continue to allow imposter syndrome to be in the driver's seat of your life and your business?” ✨

🔥 In This Episode:

  • Discover why imposter syndrome hits hardest when you're stepping into your zone of genius (and how to use this as confirmation you're on the right path)
  • Recognize the brain's natural comparison mechanism and learn a powerful meditation technique to create distance from self-limiting thoughts
  • Uncover why “high-achievers” and creatives struggle most with feeling like a fraud (hint: it's connected to your perfectionism)
  • Transform your relationship with self-doubt by reconnecting with your original “why” and the impact you're meant to make
  • Implement practical strategies to show up confidently even when you don't have “external evidence” of success yet

Grab your favorite notebook and a cozy drink – you'll want to take notes on this transformational episode! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) Overcoming Imposter Syndrome – Why this topic matters for course creators 

(02:45) Understanding Imposter Syndrome – The psychology behind your self-doubt 

(06:04) The Impact of Comparison – How your brain's natural tendency keeps you small 

(08:48) The Role of High Achievers – Why perfectionists struggle most with feeling like frauds 

(12:12) Finding Your Calling – Reconnecting with the impact you're meant to make 

(15:10) The Importance of Showing Up – What happens when you let imposter syndrome win 

(18:06) Building Confidence and Taking Action – Practical strategies to move forward despite doubt 

(21:01) Embracing the Journey – The beautiful Ira Glass quote that changed my perspective 

(23:46) Final Thoughts and Call to Action – Your next steps to show up as the expert you are


📚 Resources Mentioned:

>> Go to The Launch Lounge

>> The Launch Lounge A-Lister

>> The Launch Lounge Membership

>> Other episodes you might like: 149. How To Find Your People Online and Finally Start Making Sales

>> Other episodes you might like: 147. Successfully Navigating The Ups And Down of Starting An Online Business with Fiona Berry

>> Other episodes you might like: 146. The First 3 Steps To Taking Your Offline Business Online


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


A tablet showcases a banner reading FREE: Facebook & Instagram Ads Training with a note stating, Training Taken By Over 10,000 People. Surrounding it are office supplies like a plant and notebook. Dive into this transformative 5-Day Training today!.

Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A person sitting cross-legged on a sofa holds a large red bowl filled with popcorn, an expert at enjoying the little moments. Wearing a white shirt and black pants, theyre smiling as they overcome everyday stresses. The background is out of focus.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A smiling woman in sunglasses, a hat, and a plaid shirt takes a selfie while hiking near the rocky coastline, dreaming of her consistent $10K months as she points toward the sea with confidence and adventure in her eyes.

Marketing, Podcast

363. Want to Grow Faster? Stop Hiding Behind Your Content

Uncover the truth about online business growth: should I create more content or make more offers for success?

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman types on a laptop at a desk with a fashion magazine, smartphone, mouse, vase of purple flowers, and fashion sketches with colored swatches, while researching Meta Ads updates. The laptop screen is blank.

Launching, Podcast

362. How Million-Dollar Launches Are Built Behind the Scenes

Discover why do my online course launches fail to convert and learn the strategies for successful pre-launch preparation.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A stylish woman in a pink fur jacket, pastel pants, and sunglasses dances in her living room during a live launch, recording herself on a smartphone mounted on a tripod. A couch with colorful pillows is in the background.

Business, Podcast

361. Stop Doing This If You Want $25K Months

Unlock the secrets to earning consistent 25K months as an online course creator with proven frameworks and strategies.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A young woman with short brown hair celebrates joyfully, eyes closed, smiling with mouth open and raising both fists in the air, standing against a pink background—capturing the thrill of a big sales win in marketing.

Podcast, Sales

360. Your Funnel Is Dead Without This One Thing

Struggling to convert your online course offer? Discover why is my online course offer not converting and how to fix it.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman sits cross-legged on the floor in front of a bed, waving at a camera on a tripod. Perfect for course creators or coaches, she’s filming Meta ads in a bright, cozy room filled with plants and modern decor.

Ads, Podcast

359. How Coaches and Course Creators Really Use Meta Ads to Make Sales

Learn how to use meta ads to make money with online courses and discover the five essentials for effective advertising.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with light brown hair and blue eyes, wearing a vibrant blue sleeveless dress, smiles while leaning on a sofa where she reviews sales page tips. In the background, a dining table with brown chairs and a vase of pink flowers is visible.

Podcast, Sales

358. Your Sales Page Is Leaking Money If It’s Missing These 5 Things

Discover the 5 things every high-converting page needs — and the one mistake costing you sales. (137 characters)

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman sits indoors at a table with makeup products, holding and pointing to a small jar while filming herself with a smartphone and ring light—showing how to stay relevant amid market change. A couch and plants are in the background.

Business, Podcast

357. The Market Changed. Here’s How You Have To Pivot To Stay Relevant

Discover what really died, why your market is still buying, and how to sell transformation, not information.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Stephanie May Willson, a young woman with long blonde hair, stands by a brick wall in a bright, airy room, wearing a light-colored sleeveless dress and holding a white mug as she smiles at the camera.

Inspiration, Podcast

356. 10+ Years as a Digital Creator: Stephanie May Willson Shares What She’s Learned

Explore why do my online course launches feel like a personal failure and learn to approach your business with curiosity and calm.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A smiling woman with glasses takes a selfie while sitting at a table with her laptop, coffee, and a potted plant, flashing a peace sign—ready to get attention on organic socials.

Ads, Podcast

355. Screw Organic Socials – Here’s How To Get Attention With Ads

Discover why my email list isn’t growing on social media and how to build a loyal audience beyond Instagram and Facebook.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

listen to the

Podcast

Join our vibrant Community of creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

binge watch on

YouTube

elsewhere:

Connect