154. From Luxury Interior Design To Successful Online Course Creators with Sarah Cates of House Of Funk

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Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

How a Luxury Design Firm Built a Multi 6-Figure Online Course Empire

Ready to turn your expertise into a thriving online course without sacrificing your existing business? 🚀

Ever wonder how successful service providers transition into the course creation world? In this value-packed episode, Sarah Cates of House of Funk shares their incredible journey from running a luxury interior design firm to building a multi 6-figure online course business. You'll discover how they turned their Wednesday wine chats into a powerful lead generation system, launched during the uncertainty of 2020, and scaled to consistent 6-figure launches – all while maintaining their high-end design practice.

This conversation is perfect for service providers who dream of expanding their impact through courses but worry about juggling it all. Sarah reveals how they managed the transition, overcame their fear of ads, and built a sustainable system for growth.

“We had no email list… we pivoted our live show and started targeting interior designers, creating lead magnets… and we launched in March 2020 to a list of less than a thousand and still hit six figures!” ✨

🔥 In This Episode:

  • Transform your expertise into a scalable online course (even with no course creation experience)
  • Build an engaged audience through strategic content that naturally leads to sales
  • Navigate the transition from service provider to course creator without sacrificing your main business
  • Scale your launches with smart marketing strategies and paid ads
  • Create a customer journey that turns followers into eager buyers

Grab your favorite chai latte and join us for this inspiring conversation about building a freedom-based business your way! ☕️

💚 💚 💚 

Salome

Ready to turn your expertise into a profitable online course? Join The Launch Lounge waitlist and get instant access to our free module on creating your signature customer journey.


⏱️ Episode Timestamps:

[00:00] – Introduction to Sarah Cates and House of Funk 

[01:54] – The Journey into Online Courses 

[06:04] – First Launch Success and Lessons Learned 

[09:49] – Ad Strategy and Marketing Decisions 

[15:58] – Building a Customer Journey 

[20:13] – Innovative Launch Strategies 

[24:03] – The Importance of Free Content 

[27:53] – Future Plans and Growth 

[31:45] – Conclusion and Key Takeaways


📚 Resources Mentioned:

>> House of Funk Website: houseoffunk.com

>> The Interior Design Standard: interiordesignstandard.com

>> Instagram: @houseoffunkdesign

>> Digital Course Academy by Amy Porterfield

>> Other episodes you might like: 180. Lessons From 10 Years As An Entrepreneur

>> Other episodes you might like: 183. Self-Care Rituals That Increase Productivity and Give You More Joy

>> Other episodes you might like: 190. How Course Creators Really Make Money Online


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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