Listen on..
The Critical Roadmap to Profitable Online Courses
Stop wasting time and money on the wrong parts of your marketing funnel! 🚀
If you're like most course creators, you're constantly wondering which part of your funnel needs fixing first. You've tried tweaking your sales page, redoing your social media strategy, and maybe even changing your entire offer – but the needle still isn't moving. The truth is, there's a specific order to fixing your funnel that can save you months of frustration and thousands in wasted ad spend.
In this episode, I break down the simple yet powerful equation for online success: Audience + Offer = Money. I reveal exactly where to focus your energy first (hint: it's not where most course creators start), and how to methodically troubleshoot each part of your funnel so you can stop throwing spaghetti at the wall and start seeing real results.
“If you stay stuck in those emotions, you're never going to be honest with yourself about your data. And then you're never going to learn what to fix.” ✨
🔥 In This Episode:
- Discover why list building should be your #1 priority (and why most course creators get this wrong)
- Learn the critical metrics for evaluating your lead magnets (and when a 45% conversion rate is actually good)
- Uncover why social media should be your LAST focus (not your first)
- Master the art of creating offers your audience actually desires (not just what they need)
- Calculate your true ROAS to know if your funnel is actually profitable
Grab your favorite notebook and pen – you'll want to take notes for this one! ☕️
💚 💚 💚
Salome
Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫
⏱️ Chapter Guide:
(00:00) Introduction to funnel troubleshooting essentials
(01:14) The simple equation that drives all online business success
(02:40) Why your audience strategy makes or breaks your funnel
(05:32) List building: The non-negotiable first step most creators skip
(09:52) The exact framework for nurturing your email list effectively
(12:15) The surprising truth about social media's role in your marketing
(16:53) How to craft offers your audience can't wait to buy
(21:44) Transforming “what they need” into “what they want” in your messaging
(28:14) The critical metrics for analyzing your funnel's true performance
(31:54) The conversion numbers that actually matter (and which to ignore)
(35:02) Building emotional resilience around your marketing data
(38:54) Your next steps to implement a profitable funnel fix
📚 Resources Mentioned:
>> Follow The Launch Lounge on Instagram
>> The Launch Lounge™ Membership
>> Other episodes you might like: 154. From Luxury Interior Design To Successful Online Course Creators with Sarah Cates of House Of Funk
>> Other episodes you might like: 153. Hiring an Integrator. How To Find The Right Person The First Time
>> Other episodes you might like: 152. How To Instantly Create More Freedom In Your Business
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
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