16. Build Massive Anticipation With These Pre-Launch Ad Strategies

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Turn Your Launch Prep From Overwhelm to Automated Success

Feeling like you're always behind on your launch prep, juggling a million tasks while trying to build anticipation for your next course launch? Let's fix that! 🚀

If you're tired of working overtime just to warm up your audience before a launch, you're going to love today's episode. I'm sharing my proven pre-launch ad strategies that work in the background while you focus on what matters most. These are the exact techniques my agency uses to help course creators build massive anticipation without burning out or spending countless hours on social media.

No more tears over last-minute launch prep or feeling like you're letting yourself down. Instead, discover how to use Facebook and Instagram ads strategically to fill your launch pipeline with excited, ready-to-buy students who can't wait for your cart to open.

“The purpose of pre-launch is to fill your email list with people who have the problem that your course or program will solve and to build anticipation for the upcoming launch.” ✨

🔥 In This Episode:

  • Master the art of creating high-converting waitlists that turn interested prospects into eager buyers
  • Discover how to strategically place your waitlist for maximum impact (including the perfect thank you page strategy)
  • Learn my two-step lead magnet approach that addresses both external and internal objections
  • Get my proven carousel ad strategy to showcase your best free content and build authentic connections
  • Understand how to use custom audiences to retarget engaged viewers effectively

Grab your favorite planning notebook and settle in with your chai latte – you'll want to take notes for this strategy-packed episode! ☕️

💚 💚 💚 

Salome

Ready to start building your email list with Facebook and Instagram ads? Ready to start building your email list faster with Facebook and Instagram ads? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Building Anticipation for Course Launches 

[02:24] – Understanding Pre-Launch Strategies 

[04:52] – Creating Effective Waitlists 

[10:26] – Leveraging Free Content for Engagement 

[13:43] – Advanced Lead Magnet Strategies 

21:49] – Overcoming Objections and Building Trust


📚 Other episodes you might like:

>> 05. 10 Key Questions to Ask Before Your Next Live Launch – Part 1

>> 06. 10 Key Questions to Ask Before Your Next Live Launch – Part 2

>> 15. How To Know When To Add More Money To Your List Building Ads


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Two hands hold a light pink card against a plain white background. The card boldly declares, YOU GOT THIS in uppercase black text, capturing the motivational spirit perfect for pre-launch marketing.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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