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The 5 Launch Phases Most Course Creators Skip (And Why Your Next Launch's Result Is Decided Long Before Cart Opens)
If you've ever crawled over the finish line of a launch, promised yourself never again, and still had no idea what actually worked — this episode is going to change the way you think about launching forever. 🚀
Most people think a launch starts when cart opens. It doesn't. By the time you're sending cart open emails, the result has usually already been decided — by everything you did (or didn't do) in the weeks and months before. Million dollar launches aren't built during launch week. They're built long before it.
In this episode I walk you through the five phases behind every successful live launch, from the behind-the-scenes story of Floret's $2.5 million launch to the simple question that'll show you exactly which phase is your weakest link right now. Whether your goal is a $10K launch or a million dollar one, these five phases work the same way — and skipping even one of them is silently costing you sales.
“By the time cart opens, most of the work that determines whether your launch succeeds or fails has already happened.” ✨
🔥 In This Episode:
- Discover why cart open week is the last place a million dollar launch is actually built
- Walk through all five launch phases — and find out which one you've been skipping
- Find out what Floret did to go from a million dollar launch to $2.5 million (and what their flower farming niche teaches us about lead cost and pricing)
- Learn why showing up to sell during cart open week is not optional — and how to do it without feeling creepy
- Understand why onboarding is actually part of your marketing for your next launch
Grab your favourite cuppa, settle in, and let's build your next launch from the ground up. ☕️
💚 💚 💚
Salome
✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫
⏱️ Chapter Guide:
(00:00) Why launches fail before cart even opens
(02:30) Behind the scenes of Floret's $2.5 million launch — and what made it work
(07:00) Why followers don't predict revenue (and what does)
(10:00) The five phases every successful launch is built on
(12:00) Phase 1: Audience building — are the right people in your world before you start selling?
(17:00) Phase 2: The runway — helping your audience see the problem before you pitch the solution
(22:00) Phase 3: Pre-launch — getting the right people registered and excited to show up
(26:00) Why one post or one email is not a promotion (and how many times they really need to see it)
(29:00) Phase 4: The launch phase — your one job is to sell
(33:00) Why so many people disappear during cart open week (and what to do instead)
(36:00) Phase 5: Onboarding and data — the phase that makes your next launch easier
(41:00) What good onboarding has to do with your next launch's testimonials
(44:00) The one question to ask before your next launch instead of “when does cart open?”
📚 Resources Mentioned:
＞＞ The Launch Lounge Meta Ads Agency
＞＞ Floret Flowers on Instagram
＞＞ Other episodes you might like: 361. Your Live Launch Isn’t Burning You Out. This Is.
＞＞ Other episodes you might like: 360. Your Offer Is Dead Without This One Thing
＞＞ Other episodes you might like: 359. How Coaches and Course Creators Really Use Meta Ads to Make Sales
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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