Listen on..
Discover the Latest Facebook Targeting Strategies That Actually Convert
Ready to cut through the confusion of Facebook's ever-changing ad targeting landscape and find your dream customers again? 🚀
If you've been scratching your head over diminishing results from your Facebook and Instagram ads lately, you're not alone. With iOS updates, privacy changes, and Facebook's constant algorithm shifts, what worked brilliantly six months ago might be falling flat today. In this episode, I'm sharing the insider targeting strategies my agency team is using right now to find high-converting audiences for online course creators.
My ads specialists Caroline and Amy pull back the curtain on exactly what's working for our highest-performing client campaigns, from broad targeting tricks to creative retargeting methods that bypass the iOS tracking limitations.
“It's kind of flipped a little bit… It used to be that Facebook's biggest asset was its targeting. Now we're losing that, so we have to let our creativity and copy do the heavy lifting instead.” ✨
🔥 In This Episode:
- Discover why mega-broad audiences (10-80 million people) are outperforming traditional interest targeting
- Learn the exact lookalike audience percentages that are converting best right now (hint: it's not always the 1%)
- Implement creative retargeting strategies that work even with diminished tracking capabilities
- Find out how to research your ideal customer's interests when Facebook's audience insights tool is gone
- Master the “layering” technique to narrow broad audiences without limiting your reach
Grab your coffee and your notepad – this episode is packed with actionable targeting strategies you can implement today! ☕️
💚 💚 💚
Salome
Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫
⏱️ Chapter Guide:
(00:00) Introduction to New Ad Targeting Options
(08:32) Exploring Targeting Strategies and Changes
(24:21) Retargeting Strategies in a Changing Landscape
(28:17) Researching and Understanding Your Audience
📚 Resources Mentioned:
>> The Launch Lounge™ Membership
>> Other episodes you might like: 163. How To Transition Out Of 1-1 Work Without Losing Income
>> Other episodes you might like: 162. What To Do When You Don't Like Your Business Anymore
>> Other episodes you might like: 154. From Luxury Interior Design To Successful Online Course Creators with Sarah Cates of House Of Funk
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
Rate, Review, & Follow on Apple Podcasts
“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!
Get Your First List Building Ad Up Without Wasting Money!
Free 5-Day Facebook And Instagram Ads Training
