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The Truth About When (And Why) Your Ads Investment Might Be Failing You
Ready to stop wasting your hard-earned money on Facebook ads that don't convert? 🚀
If you've ever hired an ads manager hoping they'd magically make your launches profitable (only to be disappointed), you're not alone. As both an ads specialist and a course creator myself, I've seen this heartbreaking scenario play out hundreds of times. The problem isn't your ads manager (usually) and it's definitely not you – it's that we've all been fed dangerous lies about how online course marketing actually works.
In today's episode, I'm pulling back the curtain on what's really happening when your ads don't perform, why it's NEVER just about “finding the right audience,” and the critical foundational elements you need in place before investing a single dollar in cold traffic. This is the tough love episode that just might save your next launch!
“Ads can never ever make you money. Hear me when I say this. This is me, the ads manager telling you that ads will never make you money.” ✨
🔥 In This Episode:
- Discover why throwing more traffic at an underperforming offer is like putting a fire hose in your mouth (and exactly what to do instead)
- Unpack the critical relationship between audiences, offers, and launch mechanisms that determines your profitability
- Learn why launching to cold traffic without proven conversion data is basically donating money to Mark Zuckerberg
- Master the exact sequence for testing and validating your offer before scaling with ads
- Identify the real metrics you should be tracking to know if your marketing (not just your ads) is working
Pour yourself a comforting cup of tea – this episode might challenge everything you thought you knew about Facebook ads! ☕️
💚 💚 💚
Salome
Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫
⏱️ Episode Timestamps:
(00:00) Introduction to the lies about ads managers
(07:55) Understanding the right time to hire an ads manager
(15:31) The importance of traffic readiness before scaling
(23:31) Measuring conversion rates effectively
(30:36) Why you need warm traffic before cold traffic
📚 Resources Mentioned:
>> The Launch Lounge™ Membership
>> Other episodes you might like: 166. How To Create Your Online Course Faster with Gina Onativia
>> Other episodes you might like: 165. The Only Way Low Dollar Offers Are Working Today
>> Other episodes you might like: 162. What To Do When You Don't Like Your Business Anymore
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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