210. How Will the Election Impact Ad Costs?

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

How Will the 2024 Election Impact Ad Costs? Strategies for Navigating Rising Advertising Expenses

As the 2024 election approaches, online marketers are keenly aware of the potential spike in Meta ad costs. In today’s episode of The Launch Lounge Podcast, we explore how election years influence advertising expenses and provide actionable strategies to optimize your campaigns despite the possible rise in ad costs.

Here's a sneak peek of what you'll discover in this episode:

  • Election Year Ad Dynamics: Learn why ad costs spike during election years, and how this impacts your campaigns. Discover the analogy of the newsfeed as a piece of land and the bidding wars that drive up prices.
  • Navigating CPM Changes: Understand the importance of CPM (cost per 1,000 impressions) and how you can monitor its fluctuations. We'll guide you on maintaining stability in your ad performance despite rising costs.
  • Strategic Ad Management: Get practical tips on managing your campaigns during this period. From maintaining your unique link click-through rate to ensuring your landing page conversion rate stays strong, we've got you covered.
  • Preparing for Black Friday: Election season is just the beginning! Gear up for the holiday shopping frenzy with strategies to capitalize on Black Friday and beyond.
  • Stay Ahead with Stability: Discover why keeping your campaigns stable is crucial, and how simplicity can be your secret weapon during these busy times.

Whether you're a seasoned Facebook and Instagram ads pro or just starting out, this episode is packed with actionable tips to help you navigate the ups and downs of running Facebook and Instagram ads during election years. 

Tune in now to equip yourself with the knowledge and tools to tackle this election season head-on!


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Links mentioned in this episode and other resources we think you'll love

>> Apply to work with our Meta Ads Agency Team. SPOTS ARE VERY LIMITED.

>> Another episode you'll love: 202. Changes To Your Ad Audiences You Must Pay Attention To NOW

>> Another episode you'll love: 196. The Shocking Truth About How Big Your Email List Really Has To Be

>> Another episode you'll love: 195. How To Never Waste Money On Ads Ever Again

Ready To Become Our Next 7 Figure Success Story?

If you’ve launched profitably and reached 6 figures, we can help you increase your launch results, scale your evergreen funnels and build your freedom empire!

Salome Schillack with shoulder-length blonde hair, in a pink ruffled top and red skirt, leans against a wall smiling. The bright living room background has a dining table and potted plants, hinting at her pondering, What Can I Expect When I Hire an Ads Agency? A small dog lies on the floor.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Marketing, Podcast

266. Why You Should Delete Email Subscribers (Yes, Really)

Discover how to increase engagement and conversions by strategically cleaning your email list without losing valuable subscribers.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Launching, Podcast

265. Double the Offers, Not the Burnout: My Stacked Launch Plan

Discover how to double your launch revenue using the stacked launch strategy without creating more content or extending your timeline.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

264. Will Your Business Still Work Next Year? Let’s Talk

Discover how to future-proof your online business using the “own the racecourse” strategy without being dependent on Meta, Apple, or Google.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

263. The Boring Systems That Give Me 10x More Freedom

Discover how to create simple systems that eliminate bottlenecks without sacrificing quality, giving you 10x more freedom in your online business.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Marketing, Podcast

262. From Booked Out to CEO: How I Grew My Agency

Course creators struggling with undercharging and overworking? Discover how to transform your service business into a high-value strategic partnership clients happily invest in without sacrificing your freedom or sanity.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

261. How to Say No Without Feeling Like a Jerk

Focus on Problem/Solution Course creators struggling with overwhelm and guilt when saying no? Discover how to protect your boundaries, preserve your focus, and build your freedom empire without sacrificing what matters most.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

260. The 5-Email Welcome Series That Converts Like Crazy

Discover how to transform cold leads into eager buyers using a simple 5-email welcome sequence without overwhelming your already busy schedule.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Inspiration, Podcast

259. Still Feel Like an Imposter? Here’s How to Step Up

Discover how to overcome imposter syndrome and confidently own your expertise without endless qualifications or certifications.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person in a white robe, contemplating their next profitable online business model, holds a champagne flute filled with bubbly liquid. Their nails are painted, and the background is softly blurred with dark tones and some light streaming through a window on the left.

Business, Marketing, Podcast

258. Course, Coaching, or Membership? Pick the One That Sells

Discover how to choose between courses, coaching, and memberships with a proven framework that ensures your next offer actually sells without endless trial and error.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect