210. How Will the Election Impact Ad Costs?

posted by:

Salome Schillack

Listen on..

How Will the 2024 Election Impact Ad Costs? Strategies for Navigating Rising Advertising Expenses

As the 2024 election approaches, online marketers are keenly aware of the potential spike in Meta ad costs. In today’s episode of The Launch Lounge Podcast, we explore how election years influence advertising expenses and provide actionable strategies to optimize your campaigns despite the possible rise in ad costs.

Here's a sneak peek of what you'll discover in this episode:

Election Year Ad Dynamics: Learn why ad costs spike during election years, and how this impacts your campaigns. Discover the analogy of the newsfeed as a piece of land and the bidding wars that drive up prices.
Navigating CPM Changes: Understand the importance of CPM (cost per 1,000 impressions) and how you can monitor its fluctuations. We'll guide you on maintaining stability in your ad performance despite rising costs.
Strategic Ad Management: Get practical tips on managing your campaigns during this period. From maintaining your unique link click-through rate to ensuring your landing page conversion rate stays strong, we've got you covered.
Preparing for Black Friday: Election season is just the beginning! Gear up for the holiday shopping frenzy with strategies to capitalize on Black Friday and beyond.
Stay Ahead with Stability: Discover why keeping your campaigns stable is crucial, and how simplicity can be your secret weapon during these busy times.

Whether you're a seasoned Facebook and Instagram ads pro or just starting out, this episode is packed with actionable tips to help you navigate the ups and downs of running Facebook and Instagram ads during election years.

Tune in now to equip yourself with the knowledge and tools to tackle this election season head-on!

🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

Links mentioned in this episode and other resources we think you'll love

>> Apply to work with our Meta Ads Agency Team. SPOTS ARE VERY LIMITED.

>> Another episode you'll love: 202. Changes To Your Ad Audiences You Must Pay Attention To NOW

>> Another episode you'll love: 196. The Shocking Truth About How Big Your Email List Really Has To Be

>> Another episode you'll love: 195. How To Never Waste Money On Ads Ever Again

Salome Schillack with shoulder-length blonde hair, in a pink ruffled top and red skirt, leans against a wall smiling. The bright living room background has a dining table and potted plants, hinting at her pondering, What Can I Expect When I Hire an Ads Agency? A small dog lies on the floor.

back to Home

« 209. Is ‘Work Less, Earn More’ Really Possible?

211. “What Can I Expect When I Hire an Ads Agency?” »

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.