221. The Hidden Truth About Live Launches: Breaking Free from the Feast or Famine Cycle

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Truth About Live Launches Nobody's Talking About 🤫

Ever feel like your launches are more drama than dollars? 🎭

Let's get real – throwing everything at the wall and praying something sticks is NOT a business strategy. Yet here we are, watching course creators burn out trying to make live launches their forever plan.

Spoiler alert: If you're stuck in the feast-or-famine cycle of live launching, you're probably doing it wrong. But don't worry, I'm about to spill the tea on how to fix it. 🫖

“The live launch model was never meant to be your forever strategy – it's actually designed to be a launching pad, not your final destination.”

🔥 In This Episode:

  • Discover why your launches feel more like a rollercoaster than a reliable business
  • Learn the secret “Energy-Money Matrix” that successful course creators use
  • Uncover the hidden reason your profit margins might be shrinking
  • Find out exactly what numbers you should be tracking (hint: it's not what you think)
  • Get the truth about when to reinvest your launch money (and when to keep your wallet closed)

Grab your favorite beverage, find a cozy spot, and let's dive into why your launches might be working against you – and exactly how to fix that!

💚💚💚

Salome

👉 Ready to take your next step? Over 30 days, my team and I will dive deep into your business data, create your customized launch strategy, and give you a clear roadmap to scale – without the hefty ongoing agency fees. Apply to work with us in The Launch Lounge 30 Day Intensive now. We’ll only fill 2 spots this December. To apply go to thelaunchlounge.com/intensive.


⏱️ Episode Timestamps: 

00:00 – The uncomfortable truth about live launches 

04:15 – Understanding the Energy-Money Matrix 

08:30 – Sarah's $100K launch story and the profit margin trap 

12:45 – The right way to track your launch numbers 

16:20 – Action steps to transform your launch strategy 

20:00 – Final thoughts and mindset shifts


📚 Resources Mentioned:

>> Leave us a message. Tell us what your most burning question is about building your 🔥 audience, getting leads, and growing your email list >> thelaunchlounge.com/talk

>> Apply for The Launch Lounge 30 Day Intensive: thelaunchlounge.com/intensive

>> Get the Guide: Your First $10K Course Launch: The No-Overwhelm Guide to Converting Your Expertise Into Income

>> Read: Stop Losing Meta Ad Sales: Your 2025 Guide to Privacy Changes & Conversion Tracking

>> Other episodes you might like: 220. Meta’s New Targeting: What Course Creators Must Know Now

>> Other episodes you might like: 219. Evergreen or Live Launch? Choose Your Perfect Path to $100K


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack with curly hair sits on a white couch, smiling and looking at a laptop. They wear a white sleeveless top and green pants. A tall plant is behind them, and a bouquet of pink and purple flowers is on a nearby table.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Business, Podcast

292. Hiring a Coach? Here’s the Pitfalls to Avoid

Discover how to avoid the 6 red flags that waste thousands without getting real business results.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

291. Using AI to Develop Your Brand Voice Guide for Easy Content Creation

Discover how to train ChatGPT and Claude to write content in your authentic brand voice.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Ads, Podcast

290. When NOT to Run Ads

Discover when NOT to run Meta ads and avoid expensive mistakes that drain your budget without results.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

289. Which Social Platforms Should You Really Be On?

Learn which platforms actually build email lists and drive sales without burnout.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Ads, Podcast

288. Advantage+ Audience Targeting Traps to Avoid

Discover how to stop Meta from showing ads to wrong audiences and get quality leads.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

287. My Current Tech Stack and Why I Changed Everything

Discover how to audit your tech stack and save $6,600+ annually without sacrificing business functionality.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

286. How to NOT Hate Showing Up on Social Media

Discover how to build your email list using strategic social media without the overwhelm or time waste.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Evergreen, Podcast

285. Scale Your Course Sales: Moving From Manual Launches to Evergreen Success

Discover how to transition to profitable evergreen systems without wasting ad spend or losing sales.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Conversion, Podcast

284. Low Lead Quality? How to Improve Lead Quality for Webinars

Discover the hidden positioning problem sabotaging your launches and how to fix it fast.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect