221. The Hidden Truth About Live Launches: Breaking Free from the Feast or Famine Cycle

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Salome Schillack

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Truth About Live Launches Nobody's Talking About 🤫

Ever feel like your launches are more drama than dollars? 🎭

Let's get real – throwing everything at the wall and praying something sticks is NOT a business strategy. Yet here we are, watching course creators burn out trying to make live launches their forever plan.

Spoiler alert: If you're stuck in the feast-or-famine cycle of live launching, you're probably doing it wrong. But don't worry, I'm about to spill the tea on how to fix it. 🫖

“The live launch model was never meant to be your forever strategy – it's actually designed to be a launching pad, not your final destination.”

🔥 In This Episode:

  • Discover why your launches feel more like a rollercoaster than a reliable business
  • Learn the secret “Energy-Money Matrix” that successful course creators use
  • Uncover the hidden reason your profit margins might be shrinking
  • Find out exactly what numbers you should be tracking (hint: it's not what you think)
  • Get the truth about when to reinvest your launch money (and when to keep your wallet closed)

Grab your favorite beverage, find a cozy spot, and let's dive into why your launches might be working against you – and exactly how to fix that!

💚💚💚

Salome

👉 Ready to take your next step? Over 30 days, my team and I will dive deep into your business data, create your customized launch strategy, and give you a clear roadmap to scale – without the hefty ongoing agency fees. Apply to work with us in The Launch Lounge 30 Day Intensive now. We’ll only fill 2 spots this December. To apply go to thelaunchlounge.com/intensive.


⏱️ Episode Timestamps: 

00:00 – The uncomfortable truth about live launches 

04:15 – Understanding the Energy-Money Matrix 

08:30 – Sarah's $100K launch story and the profit margin trap 

12:45 – The right way to track your launch numbers 

16:20 – Action steps to transform your launch strategy 

20:00 – Final thoughts and mindset shifts


📚 Resources Mentioned:

>> Leave us a message. Tell us what your most burning question is about building your 🔥 audience, getting leads, and growing your email list >> thelaunchlounge.com/talk

>> Apply for The Launch Lounge 30 Day Intensive: thelaunchlounge.com/intensive

>> Get the Guide: Your First $10K Course Launch: The No-Overwhelm Guide to Converting Your Expertise Into Income

>> Read: Stop Losing Meta Ad Sales: Your 2025 Guide to Privacy Changes & Conversion Tracking

>> Other episodes you might like: 220. Meta’s New Targeting: What Course Creators Must Know Now

>> Other episodes you might like: 219. Evergreen or Live Launch? Choose Your Perfect Path to $100K


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Salome Schillack with curly hair sits on a white couch, smiling and looking at a laptop. They wear a white sleeveless top and green pants. A tall plant is behind them, and a bouquet of pink and purple flowers is on a nearby table.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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