221. The Hidden Truth About Live Launches: Breaking Free from the Feast or Famine Cycle

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Salome Schillack

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Get Your First List Building Ad Up Without Wasting Time Or Money

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A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Truth About Live Launches Nobody's Talking About 🤫

Ever feel like your launches are more drama than dollars? 🎭

Let's get real – throwing everything at the wall and praying something sticks is NOT a business strategy. Yet here we are, watching course creators burn out trying to make live launches their forever plan.

Spoiler alert: If you're stuck in the feast-or-famine cycle of live launching, you're probably doing it wrong. But don't worry, I'm about to spill the tea on how to fix it. 🫖

“The live launch model was never meant to be your forever strategy – it's actually designed to be a launching pad, not your final destination.”

🔥 In This Episode:

  • Discover why your launches feel more like a rollercoaster than a reliable business
  • Learn the secret “Energy-Money Matrix” that successful course creators use
  • Uncover the hidden reason your profit margins might be shrinking
  • Find out exactly what numbers you should be tracking (hint: it's not what you think)
  • Get the truth about when to reinvest your launch money (and when to keep your wallet closed)

Grab your favorite beverage, find a cozy spot, and let's dive into why your launches might be working against you – and exactly how to fix that!

💚💚💚

Salome

👉 Ready to take your next step? Over 30 days, my team and I will dive deep into your business data, create your customized launch strategy, and give you a clear roadmap to scale – without the hefty ongoing agency fees. Apply to work with us in The Launch Lounge 30 Day Intensive now. We’ll only fill 2 spots this December. To apply go to thelaunchlounge.com/intensive.


⏱️ Episode Timestamps: 

00:00 – The uncomfortable truth about live launches 

04:15 – Understanding the Energy-Money Matrix 

08:30 – Sarah's $100K launch story and the profit margin trap 

12:45 – The right way to track your launch numbers 

16:20 – Action steps to transform your launch strategy 

20:00 – Final thoughts and mindset shifts


📚 Resources Mentioned:

>> Leave us a message. Tell us what your most burning question is about building your 🔥 audience, getting leads, and growing your email list >> thelaunchlounge.com/talk

>> Apply for The Launch Lounge 30 Day Intensive: thelaunchlounge.com/intensive

>> Get the Guide: Your First $10K Course Launch: The No-Overwhelm Guide to Converting Your Expertise Into Income

>> Read: Stop Losing Meta Ad Sales: Your 2025 Guide to Privacy Changes & Conversion Tracking

>> Other episodes you might like: 220. Meta’s New Targeting: What Course Creators Must Know Now

>> Other episodes you might like: 219. Evergreen or Live Launch? Choose Your Perfect Path to $100K


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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