231. Why Your Dream Customers Can’t Find You—Fix It Today

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Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Transform Your Perfect Offer into One That Actually Sells

Ready to stop getting crickets on your “perfect” course launches and start attracting dream customers who can't wait to buy? 🚀

Ever created what you thought was the perfect online course, poured your heart into it, only to hear crickets when you launched? You're not alone. The gap between having expertise and attracting paying customers isn't about what you know – it's about how you communicate it. In this value-packed episode, I'm sharing the exact framework I use to help course creators bridge that gap and start making consistent sales.

“Marketing is the right post about the right problem, put in front of the right person on the right platform at the right time.” ✨

🔥 In This Episode:

  • Discover why being an expert doesn't automatically translate to course sales
  • Learn the sweet spot between influencer reach and coaching specificity
  • Master the art of speaking your customer's language (not your expert jargon)
  • Uncover the real reason your perfect offer might not be landing
  • Get practical steps to research what's already selling in your market

Grab your favorite chai latte and cozy up for this game-changing episode – you'll want to take notes! ☕️

💚 💚 💚 

Salome

Ready to turn your expertise into an offer that actually sells? Download my free guide “Your First $10K Course Launch” at thelaunchlounge.com/10K.


⏱️ Episode Timestamps:

[00:00] – Introduction and Christmas wishes 

[03:07] – Finding the sweet spot for your course offer 

[10:14] – Why your expertise isn't enough 

[14:59] – Special offer announcement 

[19:20] – Using market research effectively 

[23:58] – Understanding your ideal customer's language 

[28:46] – Creating content that converts 

[31:12] – Wrap-up and invitation to connect


📚 Resources Mentioned:

>> Meta's Ad Library for market research

>> Perplexity AI tool for market research

>> Your First $10K Course Launch Guide

>> Email: podcast@thelaunchlounge.com

>> Other episodes you might like: 194. The Real Reason You’re Struggling To Grow On Social Media And How To Fix It

>> Other episodes you might like: 230. $10K Months: The Exact Framework That Works

>> Other episodes you might like: 186. The Easiest Way To Explode Your Social Media Growth


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

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We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack in a white blazer and blue top sits comfortably, earbuds in, smiling at her smartphone. Surrounded by colorful glassware in a bright, airy room, shes immersed in an online course on course creation and marketing.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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