239. Why Hot Leads Ignore Your Ads—Here’s the Fix

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Transform Your Ignored Ads into Eager Sales

Frustrated that your email list loves your free content but won't buy your course? You're not alone! 🚀

Ever notice how some people on your list open every email, download all your freebies, and even send you love notes about your content… but when it comes time to buy, they vanish? If you're tired of hearing “I love your stuff, but it's not the right time,” then this episode is your wake-up call. We're diving deep into the psychology behind why your warmest leads might be scrolling past your ads – and exactly how to fix it.

This isn't about broken ads or a faulty offer. It's about building the right bridges between your free content and paid programs, and I'm sharing the exact framework to make it happen.

“Just because someone downloaded your lead magnet doesn't mean they're automatically interested in your complete solution. You need to build the right bridges.” ✨

🔥 In This Episode:

  • Discover the 5 hidden reasons your hot leads aren't converting (including the sneaky “bridge disconnect” that's probably killing your sales)
  • Master the art of tracking data without getting overwhelmed by numbers
  • Transform your retargeting strategy to speak to leads at every stage of awareness
  • Learn how my client turned her Instagram caption lead magnet into a thriving social media management business
  • Get actionable steps to fix your conversion mechanism and start seeing results immediately

Grab your favorite chai latte and settle in – you'll want to take notes for this value-packed episode! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Get my free 5-day Facebook and Instagram ads training at thelaunchlounge.com/getmyadup.


⏱️ Episode Timestamps:

[00:00] – Introduction and why hot leads ignore ads 

[01:00] – Defining hot leads and common frustrations 

[03:13] – The 5 main reasons your warm audience isn't buying 

[10:23] – How to properly track your data 

[12:43] – Refining your messaging for better conversions 

[15:09] – Matching ads to customer awareness stages 

[17:36] – Action steps and implementation strategies


📚 Resources Mentioned:

>> Free 5-Day Facebook and Instagram Ads Training: thelaunchlounge.com/getmyadup

>> Email for questions: podcast@thelaunchlounge.com

>> Other episodes you might like: 236. 3 Ad Metrics You Must Master for Profits in 2025

>> Other episodes you might like: 235. 5 AI Lead Gen Hacks That Actually Close Deals

>> Other episodes you might like: 233. Evergreen Webinars: Why 2–5% Conversions Mean You’re Winning


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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