24. 12 Powerful Questions That Will Help Improve Your Targeting and Uncover Your Best Audiences On Facebook and Instagram

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Salome Schillack

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Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Throwing Money at Random Audiences – Get Laser-Focused with These Targeting Secrets!

Ready to stop playing hide and seek with your ideal customers on Facebook and Instagram? 🎯

Finding your perfect audience on Meta platforms can feel like searching for a needle in a haystack – especially when you're investing precious ad dollars. But what if you could get crystal clear on exactly who to target and where to find them? In this value-packed episode, I'm sharing my proven framework of 12 powerful questions that will help you uncover hidden pockets of ideal customers waiting to discover your course or program.

Whether you've been burning through ad spend with lackluster results or you're just getting started with ads, these strategic questions will help you build laser-focused targeting that converts. No more guessing games or watching your ad budget disappear!

“Don't be afraid to be specific. The more specific you are with your targeting, the better the quality of lead will be.” ✨

🔥 In This Episode:

  • Discover how to strategically choose which countries to target (and why the “spray and pray” global approach rarely works)
  • Learn the clever “Target vs Nordstrom” contrast method to clearly define your audience's preferences and behaviors
  • Master the art of finding unexpected targeting options by thinking beyond your direct competition
  • Get my insider tips for using Facebook's Audience Insights tool to uncover goldmine targeting opportunities
  • Learn how to combine multiple targeting factors to create your perfect custom audience sweet spot

Grab your favorite notebook and pen – you'll want to take notes for this targeting masterclass! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction 

[01:46] – 12 Powerful Questions for Audience Targeting 

[19:18] – Putting It All Together: Targeting Strategies


📚 Resources Mentioned:

>> Facebook Ads Library

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 23. Get Bigger And Better Results: 7 Ways To Improve Your Ad Results

>> Other episodes you might like: 22. Ways To Navigate The Constant Changes Facebook Makes So That You Always Feel Confident Running Ads Even If Things Change

>> Other episodes you might like: 21. Why Are My Ads Getting Disapproved? Common Policy Violations You Don’t Even Know You’re Making and How To Avoid Them


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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