24. 12 Powerful Questions That Will Help Improve Your Targeting and Uncover Your Best Audiences On Facebook and Instagram

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Throwing Money at Random Audiences – Get Laser-Focused with These Targeting Secrets!

Ready to stop playing hide and seek with your ideal customers on Facebook and Instagram? 🎯

Finding your perfect audience on Meta platforms can feel like searching for a needle in a haystack – especially when you're investing precious ad dollars. But what if you could get crystal clear on exactly who to target and where to find them? In this value-packed episode, I'm sharing my proven framework of 12 powerful questions that will help you uncover hidden pockets of ideal customers waiting to discover your course or program.

Whether you've been burning through ad spend with lackluster results or you're just getting started with ads, these strategic questions will help you build laser-focused targeting that converts. No more guessing games or watching your ad budget disappear!

“Don't be afraid to be specific. The more specific you are with your targeting, the better the quality of lead will be.” ✨

🔥 In This Episode:

  • Discover how to strategically choose which countries to target (and why the “spray and pray” global approach rarely works)
  • Learn the clever “Target vs Nordstrom” contrast method to clearly define your audience's preferences and behaviors
  • Master the art of finding unexpected targeting options by thinking beyond your direct competition
  • Get my insider tips for using Facebook's Audience Insights tool to uncover goldmine targeting opportunities
  • Learn how to combine multiple targeting factors to create your perfect custom audience sweet spot

Grab your favorite notebook and pen – you'll want to take notes for this targeting masterclass! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction 

[01:46] – 12 Powerful Questions for Audience Targeting 

[19:18] – Putting It All Together: Targeting Strategies


📚 Resources Mentioned:

>> Facebook Ads Library

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 23. Get Bigger And Better Results: 7 Ways To Improve Your Ad Results

>> Other episodes you might like: 22. Ways To Navigate The Constant Changes Facebook Makes So That You Always Feel Confident Running Ads Even If Things Change

>> Other episodes you might like: 21. Why Are My Ads Getting Disapproved? Common Policy Violations You Don’t Even Know You’re Making and How To Avoid Them


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A person in a sun hat relaxes on the edge of a rooftop infinity pool, contemplating strategies like how to target Facebook ads for online courses, as their arms rest on the pools edge. The peaceful scene blends tranquility and leisure against an urban skyline backdrop.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman with curly hair in a tan blazer holds a microphone and gestures while speaking in front of a blurred indoor background, sharing tips on Christmas productivity and working during holidays.

Business, Podcast

332. 3 Signs You’re Ready to Scale (And 3 Signs You’re Not)

Learn when to scale your online course business with Facebook ads to avoid costly mistakes and improve your ROAS.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair smiles and gestures while sitting at a desk with a laptop, speaking to a smartphone on a tripod, sharing tips on how to stop half-working through Christmas in a bright, modern room.

Business, Podcast

331. If I Had to Start Over Again: What I’d Do Differently in 2025

Learn how to build a profitable online course business from scratch in 2026 with essential strategies and fresh insights.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person typing on a laptop at a desk in a sunlit office, large windows framing a city view—showing holiday productivity as they keep half-working through Christmas. A pen holder and papers are also on the desk.

Business, Podcast

330. Your “One More Launch” Is Keeping You Stuck

Discover how to build consistent income through strategic list building without the feast-or-famine cycle.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly red hair, wearing a striped shirt and shorts, sits cross-legged on a bed while smiling and using a laptop. The modern room's blue accents hint at her resolve to stop half-working through Christmas and fully unwind.

Business, Podcast

329. Your 2026 Success Map Starts NOW: My Planning Process Revealed

Discover effective business planning for ADHD entrepreneurs that breaks free from traditional methods and enhances productivity.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits at a table covered with various fruits and vegetables, filming herself with a smartphone on a tripod, sharing tips for Christmas productivity in a bright, modern kitchen.

Inspiration, Podcast

328. The Comparison Trap: What to Do When Everyone Else Seems Further Ahead

Learn how to stop comparing yourself to other course creators and focus on your unique journey to success.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person types on a laptop at a white desk decorated with flowers, a notebook, and coffee in a pink cup—an inspiring setup for DIY business ideas or seeking business help. The laptop screen is blank, ready for new ventures.

Business, Podcast

327. The Real Cost of DIY: When to Invest in Help for Your Business

Discover when to hire help for your online business without overspending or burning out. Strategic growth starts here.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits cross-legged on a wooden floor, meditating with eyes closed and hands in a mudra position. She wears activewear, faces an open laptop, and reflects on how to build a sustainable online course business without burnout.

Business, Podcast

326. The Permission Slip You’ve Been Waiting For

Discover five permission slips to build your online business sustainably without exhaustion.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair, wearing headphones and a plaid shirt, smiles while recording herself with a smartphone on a tripod. She is holding a mug, sitting in front of her laptop, discussing audit 2025 revenue.

Business, Podcast

325. How to Audit Your 2025 Revenue: What Worked, What Didn’t, and What to Double Down On

Discover how to audit your business profitability using a 3-part framework without guessing which offers to scale.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in athletic wear smiles while holding a plank position on a round rug, looking at a laptop in a bright room—perhaps researching how to fix feast or famine revenue cycles amid gym equipment and lush plants.

Business, Podcast

324. Why Your 2025 Didn’t Go As Planned (And What That Teaches You About 2026)

Learn how to fix feast or famine revenue cycles and avoid expensive mistakes in your business strategy this year.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect