240. The Dream State Strategy: Irresistible Ads That Sell

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Transform Your Meta Ads from Overlooked to Irresistible

Ready to create Meta ads that make your ideal customers stop dead in their tracks? 🚀

Tired of watching your competitors get all the engagement while your ads get lost in the scroll? You're not alone. As course creators and coaches, we often fall into the trap of thinking we need to be the face of every ad, speaking directly to the camera with perfectly polished content. But what if I told you there's a better way?

Today, I'm sharing my secret weapon for creating ads that actually convert: The Dream State Strategy. This isn't about fancy equipment or huge production budgets – it's about showing your ideal customers exactly who they'll become through your offer.

“Your ideal customer doesn't care about you until you can show that you care about them.” ✨

🔥 In This Episode:

  • Discover why being the expert in your ads might be hurting your conversions
  • Learn the three types of visuals that stop the scroll: Dream State, Success Moment, and Lifestyle Integration
  • Master the simple “3-Second Rule” for choosing winning ad visuals
  • Explore how to create scroll-stopping content using just your phone
  • Understand why authenticity beats perfection in social media advertising

Grab your favorite beverage and settle in – you'll want to take notes for this game-changing strategy session! ☕️

💚 💚 💚 

Salome

Ready to implement the Dream State Strategy in your own ads? Get my free 5-day Facebook and Instagram ads training at thelaunchlounge.com/getmyadup


⏱️ Episode Timestamps:

[00:00] – Introduction to the Dream State Strategy 

[03:15] – Why you should stop showing up as the expert 

[06:45] – Three types of winning ad visuals 

[12:30] – Creating content without a big budget 

[16:45] – The three-second rule for testing visuals 

[19:20] – Why authenticity beats perfection 

[22:15] – Implementation tips and wrap-up


📚 Resources Mentioned:

>> Canva (for stock photos)

>> Contact: hello@thelaunchlounge.com

>> Free 5-Day Facebook and Instagram Ads Training: thelaunchlounge.com/getmyadup

>> Other episodes you might like: 237. Not Ready for Ads? Take This 5-Min Assessment

>> Other episodes you might like: 235. 5 AI Lead Gen Hacks That Actually Close Deals

>> Other episodes you might like: 234. 1-Day AI System: 30 Days of Content in 8 Hours


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Three friends clink champagne glasses while sitting on a sunlit outdoor couch, embodying the essence of a Meta advertising campaign. Dressed in casual summer clothing, they smile and enjoy a relaxed moment together. The setting appears festive and cheerful, capturing genuine joy.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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