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The Counterintuitive Path to Sustainable Online Course Success

Ready to discover why doing less might be the key to making more in your online course business? 🚀

If you're tired of the constant hustle of launching, creating endless lead magnets, and feeling like you're always racing to the next big thing, this episode is your permission slip to slow down and get strategic. I'm pulling back the curtain on my own business transformation and sharing the exact framework that's helping us build toward a 60% profit margin while serving our customers better than ever before.

As course creators, we've been told that more is better – more lead magnets, more launches, more courses. But what if I told you that the path to sustainable profits actually lies in simplification and strategic slowdown? In this episode, I'm sharing vulnerable insights about my own business journey and the counterintuitive strategies that are transforming how we serve our customers.

“Building a freedom empire isn't about racing to the finish line. It's about creating sustainable pathways that allow both you and your customers to thrive.” ✨

🔥 In This Episode:

• Discover why having fewer lead magnets could actually increase your conversions
• Learn how to create profit pathways that turn one-time buyers into long-term customers
• Understand the power of flexible pricing and offer variety in building customer loyalty
• Master the framework for building a 60% profit margin while serving customers better
• Transform your business model from launch-dependent to sustainably profitable

Grab your favorite notebook and join me for some myth-busting about what it really takes to build a profitable online course business! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

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⏱️ Episode Timestamps:

[00:00] – Introduction to Counterintuitive Growth Strategies 

[02:49] – Personal Business Insights and Realizations 

[06:14] – Understanding Customer Lifetime Value 

[09:08] – Common Business Growth Challenges 

[11:59] – Simplifying Business Strategies 

[15:10] – Content Performance and Conversion Journeys 

[17:46] – Diversifying Offers and Pricing Strategies 

[20:59] – Customer Retention and Loyalty Focus 

[23:48] – Building a Sustainable Business Model 

[27:13] – Conclusion and Implementation Steps

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📚 Resources Mentioned:

>> The Launch Lounge Agency Application

>> Free 5-Day Facebook & Instagram Ads Training

>> Previous Episode: 228. AI Said I Was Selling the Wrong Thing—And It Was Right

>> Other episodes you might like: 242. Why Making Less Money Helped Me Scale Faster

>> Other episodes you might like: 241. 3 Steps to Predictable, Recurring Revenue

>> Other episodes you might like: 240. The Dream State Strategy: Irresistible Ads That Sell

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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