245. Launch Planning That’s Not a Pain in the A$$

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop the Launch Chaos: Create a Strategic Calendar That Actually Works

Ready to break free from the endless cycle of chaotic launches and create a strategic plan that brings in consistent revenue without burning out? 🚀

After learning the hard way in 2023 (and working with hundreds of 6 and 7-figure course creators), I'm sharing exactly how to create a launch calendar that works WITH your life, not against it. If you're tired of throwing spaghetti at the wall and ready for a systematic approach to scaling your course business, this episode is your blueprint for success.

“The most profitable businesses aren't the ones doing the most launches. They're the ones doing the right launches at the right time.” ✨

🔥 In This Episode:

  • Discover why random launching leads to team burnout and inconsistent results
  • Learn the exact 90-day pre-launch runway model that sets you up for success
  • Understand how to realistically plan your revenue goals (hint: most people overestimate by 70%!)
  • Master the art of layering evergreen revenue between live launches
  • Get my proven system for tracking launch data so you can replicate what works

Grab your favorite planning tool and settle in – you'll want to take notes for this strategic session! ☕️

💚 💚 💚 

Salome

Want my Launch Benchmarks Guide to know if your launches are hitting the right metrics? Email podcast@thelaunchlounge.com and I'll send it to you for free!


⏱️ Episode Timestamps:

[00:00] – Introduction and Technical Note 

[00:29] – Personal Reflections from Japan 

[01:47] – Learning from 2023's Chaos 

[05:15] – The Importance of Structured Launches 

[13:43] – Creating a Strategic Launch Calendar 

[20:13] – Revenue Planning Without Overwhelm 

[25:07] – Types of Launches and Their Timing 

[32:12] – Systems for Sustainable Scaling 

[39:52] – Action Steps and Conclusion


📚 Resources Mentioned:

>> Free Launch Benchmarks Guide (email podcast@thelaunchlounge.com)

>> The Launch Lounge Agency Application

>> Free 5-Day Facebook and Instagram Ads Training 

>> Other episodes you might like: 234. 1-Day AI System: 30 Days of Content in 8 Hours

>> Other episodes you might like: 233. Evergreen Webinars: Why 2–5% Conversions Mean You’re Winning

>> Other episodes you might like: 232. From Cold to Sold: The Proven Buyer Blueprint


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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An elderly woman with white hair sits on a boat, wearing sunglasses, a straw hat, and a gray jacket. As she taps away on her laptop, shes deeply immersed in strategic launch planning for course creators, all while enjoying the gentle sway of the water and the cozy boat cabin backdrop.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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