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How a Zookeeper's Theory Can Transform Your Facebook Ads Strategy

Ready to discover why your ads aren't converting and how to stop committing “emotional felonies” against your audience? 🚀

Are you pouring money into ads that target cold audiences and wondering why they're not buying? It might not be your offer or your copy—it could be that you're violating the natural stages of relationship-building that humans are hardwired to respect.

In this episode, I share a fascinating framework from zookeeper Desmond Morris's “12 Stages of Intimacy” and how it perfectly explains why some marketing feels “icky” while other approaches naturally lead to sales.

If you've been jumping straight to selling without warming up your audience, you're essentially skipping crucial intimacy stages—and your audience can feel it! Just like you wouldn't expect someone to share their deepest secrets on a first date, your audience needs time to build trust with you before they're ready to pull out their credit cards.

“We are hardwired in our human brains, in our human psychology, to build trust through a gradual process of safe experiences with someone else.” ✨

🔥 In This Episode:

• Discover the 12 stages of intimacy and why skipping more than one creates psychological resistance in your audience
• Learn how to map each intimacy stage to specific marketing touchpoints in your customer journey
• Understand why retargeting is crucial for building proper relationship progression in your ads strategy
• Implement a trust-building approach that makes your offers feel natural instead of pushy
• Create an ad strategy that respects psychological boundaries and leads to higher conversions

Grab your favorite coffee and cozy up for this one – you'll want to take notes as we transform how you think about audience targeting forever! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

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⏱️ Chapter Guide:

(00:00) Introduction to Intimacy in Marketing 

(02:03) The 12 Stages of Intimacy: From Eye Contact to Deep Connection 

(13:49) Applying Intimacy Principles to Your Marketing Strategy 

(24:11) Building Trust Through Gradual Engagement: The Power of Retargeting 

(29:55) Conclusion: Respecting the Intimacy Ladder in Your Ad Strategy

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📚 Resources Mentioned:

＞＞ The Launch Lounge 30 Days Intensive

＞＞ Free 5-Day Facebook & Instagram Ads Training

＞＞ Other episodes you might like: 246. 5 Hidden Revenue Streams That Give You More Freedom

＞＞ Other episodes you might like: 240. The Dream State Strategy: Irresistible Ads That Sell

＞＞ Other episodes you might like: 239. Why Hot Leads Ignore Your Ads—Here’s the Fix

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Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

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