Listen on..
Settle the Great Lead Magnet Debate Once and For All
Ready to stop wasting time on ineffective lead magnets and start building an email list that actually converts? 🚀
If you've ever been told “quizzes convert better than PDFs” or found yourself spending weeks building a fancy lead magnet because it's the “hot trend,” this episode is your lifeline. After spending over $2 million on Facebook ads testing both quizzes and PDFs for online course creators, I'm sharing the unfiltered truth about what really matters when it comes to lead magnet success.
The format itself doesn't make or break your lead magnet – it's about matching the right type to your specific audience and business goals. I'll show you exactly how to choose between quizzes and PDFs based on what will genuinely solve problems for your ideal course clients, not what's trending in Facebook groups.
“The format itself does not make or break your lead magnet success. What matters is something entirely different.” ✨
🔥 In This Episode:
- Discover why the “hot right now” lead magnet trends might be sabotaging your list-building efforts
- Learn the crucial questions to ask before creating any lead magnet (hint: it's not about the format)
- Uncover the hidden tech complications of quiz funnels that could be draining your ad budget
- Master the art of creating lead magnets that genuinely address pain points your audience already recognizes
- Implement a simple decision-making framework to choose the perfect lead magnet type for your specific business
Grab your favorite beverage and a notebook – we're cutting through the noise to give you clarity on what actually works! ☕️
💚 💚 💚
Salome
Ready to create a lead magnet that actually converts? Grab my free “Your First 10K Course Launch” guide at thelaunchlounge.com/10K and discover how to package your expertise for profitable launches!
⏱️ Chapter Guide:
(00:00) The Great Lead Magnet Debate
(02:57) Understanding Quizzes vs. PDFs
(06:13) Crafting Effective Lead Magnets
(09:02) The Importance of Target Audience
(11:46) Tech Considerations for Lead Magnets
(14:49) Taking Action and Building Your List
📚 Resources Mentioned:
>> Your First 10K Course Launch Guide
>> Other episodes you might like: 255. Lead Magnets That Actually Make You Money
>> Other episodes you might like: 250. Do Both: The No-BS Guide to Courses and Coaching
>> Other episodes you might like: 249. Data vs Your Gut: Which One Should You Trust?
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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