262. From Booked Out to CEO: How I Grew My Agency

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Transforming Your Service Business Into a Strategic Powerhouse

Ready to elevate your business from constant hustle to strategic partnership that clients can't live without? 🚀

If you're drowning in client work but still not seeing the profit or freedom you dreamed of when starting your business, you're not alone. Many course creators and service providers get stuck in the “implementation trap” – working IN the business instead of ON it. In today's episode, I reveal the exact steps I took to transform my ads agency from an undercharging, overworking business into a high-value strategic partnership that clients happily invest in.

This evolution didn't happen overnight, but the principles I share apply whether you're running a course business, coaching practice, or service-based business. The key? Understanding what clients really need (not just what they think they want) and positioning yourself as the solution provider who delivers transformation, not just tasks.

“When I get applications for the agency or when people join my programs, they already know ads isn't what makes them money – marketing is. The ads are just traffic.” ✨

🔥 In This Episode:

  • Discover how niching down created the foundation for exponential growth (and why “riches in niches” proved true)
  • Learn why content marketing through this podcast transformed how clients came to us pre-sold on our approach
  • Understand the critical difference between what clients come to you for versus what makes them stay
  • Explore how building the right team slowly but strategically created a business that exceeded my own expertise
  • Uncover how evolving your business model to match client needs can create more freedom and profitability

Grab your favorite drink and let's dive into this business evolution roadmap together! ☕️

💚 💚 💚 

Salome

Join thousands of course creators who've transformed their businesses with strategic marketing. Get my free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

(00:00) – Transforming the Agency Model 

(04:19) – The Journey of Building a Business 

(10:22) – Niche Specialization and Its Importance 

(14:35) – Leveraging Content Marketing 

(20:25) – Understanding Client Needs 

(25:45) – Evolving Business Models for Growth


📚 Resources Mentioned:

>> Free 5-Day Facebook & Instagram Ads Training

>> The Launch Lounge Agency

>> Go to The Launch Lounge

>> Other episodes you might like: 254. Quit Your 9-5 Without Going Broke (Here’s How)

>> Other episodes you might like: 256. The Quiz vs PDF Throwdown: What Actually Works

>> Other episodes you might like: 258. Course, Coaching, or Membership? Pick the One That Sells


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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